In this episode, your host, Mr. Rose, dives deep into the troubling state of the marketing industry in Trinidad and Tobago. This discussion sheds light on a sector struggling with inefficiency, lack of innovation, and substandard job conditions, all voiced with the unmistakable candor and passion listeners have come to expect. In this episode: Industry Overview: Mr. Rose explores why the marketing industry in Trinidad and Tobago feels dysfunctional, detailing personal observations and...

We dive into how Caribbean Airlines stacks up against the titans of the skies in our digital age. We examine social media impact, website prowess, and the app popularity that defines the leaders in the airline sector. In this case study, we looked at Southwest Airlines, Qatar Airways, Emirates, Hawaiian Airlines and Caribbean Airlines.    Southwest Airlines' Digital Supremacy: Insights into Southwest Airlines' robust web traffic. Discussion on their leading social media engagement and...

In Episode 157 of the Digipreneur FM podcast, we discuss the common overwhelm that business owners and entrepreneurs face when considering how to begin creating content. The episode dives into the pervasive advice of prioritizing video content, recognizing that this may not suit everyone due to various personal reasons. We emphasize exploring different mediums based on comfort levels, and I share personal experiences of starting with blogging due to its flexibility and ability to edit. We...

This episode delves into the intricacies of building a successful Brand Ecosystem. Learn from my journey as a multifaceted Digital Strategist, International Speaker, Podcaster, and more how to create a dynamic and self-sustaining network of offerings. Discover the importance of diversifying income streams through free content, services, products, and events to ensure financial resilience and enrich value for your audience. Whether you're a business owner or an aspiring entrepreneur, this...

In ep 155, we shed light on the significance of possessing a US bank account, Wise account, and the Color app (Trinidad only). Key Highlights: US Bank Accounts for Caribbean Entrepreneurs: Learn why every Caribbean entrepreneur, especially those from Trinidad and Tobago facing foreign exchange challenges, should consider opening a US bank account. Discover how this can alleviate common business pains related to payments and foreign exchange. Wise Account: Uncover the benefits of the Wise...

In ep 154, we sit down with Richard Daniel, a distinguished Sales Executive at Massy Motors and a vibrant content creator on TikTok, boasting over 60k followers. Richard has carved a niche for himself in the automotive industry, specializing in Nissan cars, and has revolutionized the way we think about selling cars in the digital era. Dive into Richard's fascinating journey from his initial steps into the car sales arena to becoming a social media sensation. Discover the allure of Nissan cars...

In episode 153, we delve into a topic that will reshape the digital landscape: the potential TikTok ban in the United States and the rest of the world. With the US House recently passing legislation that sets a six-month deadline for ByteDance, TikTok's parent company, to divest its stakes, the future of this beloved platform hangs in the balance. This episode provides a breakdown of what this significant move means for businesses and content creators who have built their livelihoods on...

In ep 152, we discuss "The Negative Impact of Social Media Outages for Businesses," we delve into the significant yet often underestimated consequences that social media downtime can have on businesses, particularly in regions like the Caribbean where digital infrastructure heavily leans on platforms such as Facebook and Instagram. As these social networks have become vital for marketing, sales, and customer engagement, any disruption can lead to immediate and tangible losses for businesses...

In ep 151, we dive into the transformative shift in social media metrics that challenges the long-held supremacy of follower counts. We explore the nuanced dynamics of social SEO, the growing preference for long-form video content, the intimate world of DMs for authentic engagement, and the rising importance of shares over superficial likes. Unpacking the essence of honesty, transparency, and action in brand communication, we reveal how these elements foster deeper connections and trust. Why...

In ep 150, we delve into the future of content marketing for businesses. As the digital landscape becomes increasingly saturated, brands face the challenge of standing out with content that is not only informative but authentically engaging. Melanie Deziel of The Creator Kitchen emphasizes the importance of vulnerability, transparency, and candor in content creation. We explore five key strategies for 2024: behind-the-scenes content, live unfiltered reactions, personal stories and...

In this exclusive interview on The Digital World, we sit down with the remarkable Xayli Barclay, a trailblazing Visual Content Creation Coach and marketing expert, fresh off the vibrant celebrations of Trinidad and Tobago's Carnival. Diving deep into Xayli's inspiring journey from the heart of the Caribbean to becoming one of the world's most influential marketers in the USA, we explore the unique challenges and triumphs she faced along the way. Our conversation shifts to the power of video...

In episode 148, I take the stage at Fintech Islands 2024 to discuss a pressing issue: the tech literacy gap in the Caribbean. I share my journey and commitment to empowering the region through digital literacy, stressing the importance of effectively using digital tools for economic growth and technological advancement. I use vivid examples to highlight the challenges of adopting new technologies without proper guidance. This talk explores the systemic barriers to tech literacy, including the...

In this interview, we sit down with the remarkable Alex Sterling, the acclaimed Executive Liaison to Dr. Terri-Karelle Reid. Known for his unparalleled dedication and innovative approach, Alex has set a new standard for excellence in his field. Join us as we explore his inspiring journey, the secret behind his successful collaboration with Dr. Terri-Karelle Reid, and the strategies that make him a paragon for executive liaisons everywhere. Follow Alex V. Sterling here --->...

In this episode, we explore the must-have technology for online businesses in 2024, based on Keron Rose's insights. We discuss the pivotal role of smartphones, computers, microphones, lighting, and video equipment in enhancing digital business operations and content creation. This includes things like:   Smartphones: Essential for content creation and customer engagement and my picks for devices you should get. Computers: Crucial for heavy-duty tasks and digital marketing.  Microphones &...

In ep 150, we dive into a question that more and more people are having, has Trinidad and Tobago become too limiting to grow and build? We know that crime has spiralled out of control but besides that, the ease of doing business is extremely problematic, the banking in the country is a complete mess and has far too many restrictions.  Professionals feel like there is no room for growth or to learn locally. Even when you travel, go to school abroad, or go to professional conferences or...

In ep 145, we're setting ambitious goals for the upcoming year, encompassing travel, enhancing our YouTube channel, engaging more in business events, and pitching to authoritative platforms. We'll discuss strategies for podcasting on the go, writing for additional media houses, speaking on international stages, and upgrading our equipment. The focus this year is on elevating our personal and professional growth in the dynamic world of digital entrepreneurship.   Learn more at KeronRose.com...

Introduction: Overview of the evolving nature of social media trends. The importance of adapting to current best practices in social media. Introduction to the five outdated practices discussed in this episode. Show Notes: Overuse of Hashtags  The negative impacts of excessive hashtag use on post clarity and engagement. Evolving best practices for hashtag use. Ignoring User Engagement  The significance of engaging with audience comments and messages. How interaction enhances algorithm...

In ep 142, we'll explore the strategies and insights that have made "Redirection" a standout example in the podcasting world, especially in the Caribbean region. Key Topics: The Success Story of 'Redirection': Overview of Dr. Terri-Karelle Reid's achievements with her podcast. Discussion on the global reach and impressive statistics of "Redirection." Building a Global Community: How Dr. Reid cultivated the TK Tribe and the importance of community in podcasting. Strategies for engaging and...

In episode 141, we explore five transformative books that are essential reads for anyone looking to excel in the digital space. The New Rules of Marketing and PR by David Meerman Scott Discover how to leverage digital media, real-time marketing, and the art of storytelling to create impactful marketing campaigns. This book aligns perfectly with current marketing trends and offers practical advice for digital success. Content Inc. by Joe Pulizzi Joe Pulizzi's book is a masterclass in...

In Ep 140, we dive into the Cyberattack on TSTT and the breach of their data centers. We break down what has happened and delve into the data that has been exfiltrated and posted online from the data dump. From ID's, Drivers Licenses, Credit Card Info, Home Addresses, Phone Numbers, Admin Creds to their Data Center and so much more.  Here are some key articles to read: - Mass Uptick In Cybersecurity Attacks In The Caribbean  - TSTT Condemns Cyber Attackers - What The TSTT Data Breach Means...

In ep 139, we delve into the intricate world of digital customer experience, spotlighting the exceptional strategies employed by WebSource. As online interactions become the norm, ensuring a seamless and memorable digital journey for users is paramount. WebSource, with its innovative services and user-centric approach, has emerged as a frontrunner in this space. From the simplicity of their online experience to the diverse range of services tailored to modern consumers, we uncover what truly...

Ep 138 delves into the pivotal debate of in-house versus outsourced marketing. As the digital landscape evolves, so do the demands of effective marketing. While outsourced teams bring a breadth of experience, there's an undeniable edge that in-house marketing teams have, especially when it comes to understanding the intricacies of a specific industry. Join us as we explore: The unmatched depth of content that in-house teams can produce. The importance of a consistent brand voice and how...

In episode 137, we tackle one of the most pressing issues in the digital content realm: the battle between trendy, fleeting content and content of genuine substance. As the digital landscape becomes increasingly saturated, businesses are often lured into the trap of chasing short-lived trends, hoping for quick wins. But at what cost? Key Takeaways: The Downside of Trendy Content: Discover how an over-reliance on trends can dilute a brand's message, alienate its audience, and even lead to...

In ep 136, we delve into the enduring power of traditional media in a digital age. From the credibility of newspapers to the tangible impact of static billboards, discover how classic media platforms have evolved and why they still hold significant value in today's advertising landscape. Plus, we look at why being featured in traditional media remains a coveted achievement. Tune in to unravel the dynamic interplay between the old and the new!    Learn How Newspapers, Radio, TV and Billboards...