Think who the audience for your content is likely to be. If your video has, say, a car and a dog in it, then make sure you’ve built a relationship with car enthusiasts and dog lovers prior to release. Find out who runs the forums and popular social media accounts in these communities, and target...

Jack Harries, Richard Herd and Chris Howard share the golden rules of creating a successful, factual YouTube channel. Long gone are the days when YouTube was just babies, cats and people falling over. Brands, broadcasters and native YouTubers are embracing the platform like never before -...