In this episode, we are joined by Fatima Ross, Director Content and Creative/ Marketing at EngagementFactory, a Blend360 company, EMEA. Fatima is based in South Africa. She has a wealth of experience in marketing. During the interview we discuss her experience, her vision of marketing and what she does in words my mom will understand. If you want to get in touch with Fatima or learn more about her, you can contact her via LinkedIn.  Timestamp [00:53] About Fatima Ross [03:00] How would Fatima explain to my Mom what she does?  [03:58] Defining marketing [06:05] Different approaches to marketing from South Africa, Europe, and the Middle East [10:04] About Engagement factory [13:00] How to keep energy and find inspiration and enrich yourself [16:20] Handling customers' negative criticism [18:55] Advice to people starting their career [24:58] How to reach out to Fatima Ross