Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah My name is Sultan Semlali. I’m a business consultant passionate about marketing and technology. My goal with this podcast is to find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand. For the 10th episode of "Digital Explained to my Mom" I have met Guido X Jansen. Guido has a very interesting profile: Cognitive Psychologist, Customer Optimization Manager, Magento Master, Podcast Host and International Speaker. ​ He works as customer optimization manager / innovator / facilitator for global brands (such as Randstad, Bol.com, T-Mobile, KPN to name a few). He teaches and coaches worldwide CRO teams improving their digital optimization processes.