Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah. My goal for this show is to find the digital professional that will be able to tell me who they are, what they do in words my mom would understand. I have had the pleasure to interview Jeff Tippett, known as Mr. Persuasion, the author of "Unleashing your Superpower", the ultimate book on persuasive communication. During our conversation, we discussed how you can discover your persuasive superpower. A skill that can be useful for your private and your professional life. Jeff's life story is an amazing example of how Persuasion can change your life.