Launching a campaign? Starting a business? Creating a product? This might be useful for you. Now before you create your product or messaging or brand, give some time to get to know your audience. What is their age? What gender ratio do they have? Where do they live? What language do they speak? What interests them? Who are the competitors? Who are the stakeholders? How do they relate to your target audiences? Where do the audiences actively gather? What influences their purchase decision? Even if you can answer a handful of those questions, you will be able to put together a decent message on the right platform with the right plan for action. Listen up to improve your marketing funnel.