Does your business need a website? Pondering over that question? I hope I am able to give you a few answers, or better yet, some more questions, which can help you answer that one. Having a website should not be based on mere herd mentality. There are some definitive factors to consider. I am employed with a web design agency for 8 years and here is my take on why (or whether) you should consider a website for your business. Q1. Does it add value to your business? Q2. Are you planning to...

Launching a campaign? Starting a business? Creating a product? This might be useful for you. Now before you create your product or messaging or brand, give some time to get to know your audience. What is their age? What gender ratio do they have? Where do they live? What language do they speak? What interests them? Who are the competitors? Who are the stakeholders? How do they relate to your target audiences? Where do the audiences actively gather? What influences their purchase...