Algorithm! What is it? You hear this word everyday and everywhere you go. Algorithms affect all aspects of our daily lives from using your phone alarm clock to listening to music and scrolling social media. So, if algorithms are running this world we live in today, what exactly is an algorithm and most importantly for data scientists, what is a BLACK BOX ALGORITHM?

What career paths are available with a data science education? Have you ever wondered if there are alternatives to being a data scientist or what career paths a data science education could lead you to? Well, in this article, I have outlined career paths that are possible with a data science education. This list gives you an idea of careers that are related to data science. With a data science education, your career can progress vertically which means you could become a senior data...

In this audio, i share with you the questions i was asked during my Lambda school data science interview and why they asked those questions. 6 detailed questions with their answers as well as explanation of lambda school process. This will help you pass your Lambda school interview.

This audio tells you 4 things you need to be doing to prepare for lambda school data science program before your program starts. How to prepare for any data science program / school that is not lambda school.

What exactly is data science? Is it a buzzword? A fancy way of saying advanced statistics and analytics? Or is it a mystery? This article will cover: what data science is, what the data science life cycle is, and what tools data scientists use to do their work.

In this podcast, I discuss some of the difference between people who are able to build long term wealth and people who work 10, 20, 30, 40, 50, 60, years of their lives and have absolutely nothing to show for it.

Funnel. Marketing Funnel What is a marketing funnel? Marketers have described the process of how customers find your business online with the image of a funnel. The assumption is that a large group of users find your company, and they go through increasing levels of engagement to then ultimately buy your product. This funnel analogy implies a direct route from becoming aware of a product to purchasing it although it is not always like that. To find out why the customer journey is not a...

Marketing Frequency What is Marketing Frequency? Frequency is the number of occurrences of a repeating event per unit of time. In terms of digital marketing, frequency is how often a task is performed. For example - The frequency of a blog post - The frequency of Twitter, Instagram, Facebook update - how often a purchase is made - how often you upload videos on YouTube - how often you upload a podcast episode - You get the idea.

Framework. Marketing Framework. What is marketing framework? To understand marketing framework, it is best if I first explain what the word "framework" means. Framework is a basic structure underlying a system, concept, or text.  Framework in terms of Marketing Framework is a way to organize how you will do your marketing for your company, business, or client.

Funnel hacking What is funnel hacking? The process of strategically investigating the sales and marketing process of your competitors, which you can use to model and test within your own sales & marketing processes.

Marketing Frequency capping What is marketing frequency capping? Frequency capping is limiting (capping) the number of times (frequency) an advertisement can be shown to a visitor or audience. If the frequency capping is 20 times, then after an ad has been shown to you 20 times, that ad will not be shown to you again. This restriction is applied to all websites that serve ads from the same advertising network.

First click attribution What is first-click attribution. First-click attribution is a type of web analytics model in which the first click that brings a visitor to a website is given credit for any sale or conversion that ultimately takes place.

Facebook ads What is Facebook ads? An advertising platform developed by Facebook Inc. Facebook has one-third of the world population which is about 2 billion people. With such a large audience, every business is bound to find their customers on the Facebook platform. Facebook allows you to micro-target your exact customer based on demographics, age, sex, race, country, zip code, job titles, interests, movies, behaviors, buying habits, and many more other specific targeting options.

External website links What is External website links? Links that point from other domains to your website or from your domain to other people’s website. For example, If another website puts a link on their website that links to your website, then this is considered an external link also known as inbound links. In the same fashion, if you put a link on your website that sends your visitors to other people’s website, this is also an external link.

Marketing Exit % What is Marketing Exit %? Exit % is the number of people that exit from a particular webpage of set of webpages in your website. It is calculated by the (Number of exits)/(number of pageviews) for each page or pages. In simple terms, exit % is how many people left your website from this particular page or from this set of webpages.

End action rate What is End action rate? End action rate measures how effective your campaigns are at prompting your audience to complete a goal. Examples could include Campaigns that result in a high number of leads or wins. Campaigns that generate positive events like social engagements or contact requests. A reduction in negative events like bounces and exits. When you think of end action as a conversion activity, then examples include sale a lead generated, a download, a video...

Email unsubscribed What is Email unsubscribed? Email Unsubsribed The number of people who unsubscribed from your email messages. Basically the number of people that said they do not want to receive messages from you any more. Everybody has the right to unsubscribe from any email list. It is their legal right and it is the law. This is why you have to include an unsubscribe button or a clear path for people to opt out of your emails at the footer of your email message. Not including an option...

Email Service Provider (ESP) What is Email Service Provider (ESP)? An email service provider (ESP) is a company that offers email marketing or bulk email services. When you want to send an email to 5000 people, you cannot use your gmail or yahoo email account. This is because personal email providers like google and yahoo will block your email because they think it is spam and you won’t be able to send your email. With ESPs, you can send an email to 5000 people with the click of a...

Email open rate What is Email open rate? Email open rate is how many people opened the email you sent to them. For example, if you send 5000 email, and 4000 people opened it. Your email open rate is 80% Here is the math broken down. Email sent. = 5000 Email opened = 4000 Email open rate = 4000/5000 = 0.8 Open rate percentage = 0.8*100 = 80%

Email marketing What is Email marketing? Email marketing is the act of sending a commercial message to a group of people using email. Every email that you send to your subscribers, customers, is email marketing. It could be sending them a receipt for their purchase, sending them a monthly newsletter, or sending them a thank you notice. All of it is considered email marketing.

What is Marketing Engagement? Engagement in terms of marketing is when the audience interacts with a brand’s content. Interaction could be in the form of replying to an email the company sent. In social media landscape, engagement could mean sharing social media content, liking and commenting on social media content, re-twitting content, clicking a link that leads to outside the social network, commenting on a blog, video, podcast, etc. In general, Digital marketing engagement is the...

Email clicked What is Email clicked? When you send out an email, email clicked is how many times the email was clicked. Some people can click on an email 10 times which might skew your results. So, it is better to use an independent email link or just link tracking system that actually tells you how many UNIQUE clicks you got. So, how many unique individuals clicked your email and not just the total click rate. One such tool is call "Click perfect." I have used it before. It is cheap and it...

Email Bounced What is Email Bounced? When an email message cannot be delivered to an email address, it's called a bounce. There are several reasons why emails bounce like a full mailbox or a wrong email address. You will be able to see the number of email that bounced and maybe the reason why the email bounced.

Attempted Email explained. What is attempted email delivery? Whenever you send a mass commercial email, the number of messages that your email service providers tries to send out to your email subscribers is the number of emails attempted.