In this episode, we spoke with Daniel James, founder and CEO of Flight Performance, part of Flight Story (famously founded by Steven Bartlett and Oliver Yonchev). Daniel talks about his incredible journey, moving to LA, growing his agency to being acquired by Flight Story. We also dive into growth marketing, paid ads, and influencer marketing.    Timestamps 📌  0:00 Intro 3:41 Growing a podcast audience. 7:45 The importance of consistency. 9:35 Spotify Wrapped 2023 for podcasters. 14:46 The level of inefficiency. 19:43 Growth as a true partner. 22:47 Finding talent for growth. 25:38 Connecting the dots for growth. 31:37 Crippling hangover on a Wednesday. 33:29 Creative strategy evolution. 38:09 Transitioning to an agency. 42:10 Challenging moments in business. 46:14 The importance of creative. 51:00 Brand and performance integration. 53:20 Organic social media resurgence. 57:26 Creators as mini agencies. 1:04:00 Brand guidelines hindering experimentation. 1:06:26 Non-specific customer profiles. 1:10:50 Personal brand and tattoos.   🖇 Useful links 🖇 🔔 Daniel James on Linkedin: https://www.linkedin.com/in/danieljamesgraham/ 🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️   Related keywords: transcript, podcast episode, keywords, recovered, serotonin mood drink, founder and CEO, Flight Performance, Flight Story, Stephen Bartlett, Oliver Yonchev, performance marketing, agency, acquisition, state of play, marketing, West Coast, US, Black Friday, Cyber Monday, team, planning, good agency, subscriber, tips and tricks, views, grow,podcast, newsletter, content, studio, aspirations,podcast, media company, newsletter, aspiration, higher standard,LA, Flight Performance, growth agency, e-commerce brands, fashion,company, Turn, programmatic DMP, DSP, digital social agency, ad tech, programmatic, buy social, performance marketing, race to the bottom, brands, marketing, DR marketing, pro-marketing, US, San Francisco, LA, strategy, Toyota, Red Bull, Adidas, Kraft, Disney, digital, social, CTV, digital out of home media, green card, Mint, full-service performance marketing, inefficiency, performance teams, branded search, non-branded search, retargeting, Facebook, creative agencies, distribution, impact, acquisition retention, Fly Story, Steven, acquisition,Steve, Ol, Social Chain, Mint, performance agency,growth partner, growth challenge, solution, crossover, retainer, performance marketing agency, ads, growth engine, evolution, executional work, outsourced CMO, growth strategists, creative strategists, perspective, gears of growth, data points, benefit, working with agencies, in-house, better performance, different ways of thinking, insight, marketing ecosystem, pushback,agency, retainer, growth lead, insight, company, projects, important, challenges, talent, skill sets, profile, executional specialists, playbook, customization, nuance, brand, finding, hiring, growth strategists, training, rounded, channel, ceiling, meta paid media buyer, life cycle marketing, opportunity, positioning, CMO, exposure, data, roadmap, execution,influence, levers, paid, influencer, website,transcript, podcast, episode, clients, learnings,learning, in-house, agency, stuck, growth,brands, podcast, polls, video editing, strategic thinking, performance creative, copy testing, brand, website, creative strategy, persona development, influencers, creators, ad creative, landing page creative, content, variations, marketing world, famous, followers,creator, influencer marketing, partnership, whitelisting, agency,customer retention, client retention, hiring, scaling an agency, consulting, building,