In this episode, we discuss the major announcement from OpenAI about ChatGPT-4o from Omnimodal. We reflect on how this advancement in AI will impacts our work and daily lives, recalling a comparison we made in a previous episode about AI becoming a companion like in Spike Jonze's film, HER. We express our amazement at the rapid progress of AI technology and its implications for the future. Chapters 📌  [00:00:00] Introduction [00:05:31] Let's talk ChatGPT-4o. [00:10:06] Live Translation...

This week on the podcast, we had Nathan Hudson from Perceptycs, a growth marketing agency, sharing insights on user acquisition, customer research, optimization, and attributions for beginners. We also delved into creative testing and the relevance of user-generated content (UGC). Join us for an engaging discussion and anecdotes from Nathan's experience in the industry. Chapters 📌  [00:00:00] Intro [00:01:23] The death of UGC. [00:06:01] App experts community at App Promotion...

This week on the podcast, we had John Hills from Crowdcube discussing the world of crowdfunding and its impact on marketing. We delved into the benefits for businesses, the challenges of raising funds in a tough market, and the unique approach of using a massive mailing list for marketing. Tune in for valuable insights and a laid-back chat to ease back into the swing of things after a short break. Chapters 📌  [00:00:00] Introduction [00:00:31] Crowdfunding in the podcast...

After a three-week hiatus, the hosts are back with a mix of humor and self-deprecation. They discuss their recent recording mishaps and share excitement about attending an app promotion summit. Listeners are invited to meet them at the event to receive a hat if they show they listened to the episode on the same day. Tune in for a chance to snag a limited edition hat and witness the hosts' quirky way of restarting the podcast. Chapters 📌  [00:02:23] App Promotion Summit - User...

In this episode, we sit down with Hannah Parvaz, an expert in app marketing and tracking, who recently started her own agency, Aperture. We delve deep into app tracking, measurement, creativity, and more. The conversation covers topics like optimal placement of the ATT pop-up in apps, app product page strategies, web funnels, and navigating attribution challenges. Listeners can expect to gain valuable insights and tips on app marketing from this engaging and informative...

Join us in this episode as we dive into a strategy for business growth. With no guest this time, we explore the initial stages of idea generation and kickstarting growth for businesses. Grab your notepad, join the conversation, and maybe even enjoy some chocolate buttons and beer along the way. Tune in for valuable insights and a casual chat about the journey of business growth. Chapters 📌  [00:00:00] Introduction [00:01:54] The challenge of growth strategies. [00:05:35] A growth...

This week we speak with a certified full-stack growth marketer. We had a great conversation with Jake Madoff. We talked about the future of marketing, including the existence of search results pages, brand awareness campaigns on Instagram, and the evolution of online and offline shopping. Tune in for a mix of engaging discussions and valuable takeaways from this episode. Chapters 📌  [00:00:00] Introduction [00:00:56] Future of marketing trends. [00:04:28] Full-stack growth marketing...

In this episode, the hosts discuss tips for dealing with losing your job and the concept of redundancies. They also touch on the topic of website cookies and the EU legislation surrounding them, highlighting the confusion and challenges it presents. Tune in for a casual chat with no guests and insightful commentary on these timely issues. Chapters 📌  [00:00:00] Introduction [00:02:11] Cookies and online tracking sucks. [00:07:36] Redundancies in the tech world. [00:12:18] The reality...

This episode features a discussion with Cien, a seasoned growth product founder in fintech. Cien shares insights on her experience at Zilch, a successful BNPL company, and her new startup ventures. The conversation delves into Cien's emphasis on automation and AI in business processes, as well as her transition to fractional growth advising. The host also touches on his job search as a marketer, exploring the possibilities of full-time roles versus freelance work. Don't miss this...

In this episode, we welcome a very special guest, Dave Gerhardt. We discuss various topics including B2B marketing, his career, community building, and podcasting. Tune in for an insightful discussion and valuable insights! Chapters 📌  [00:00:00] Introduction [00:02:20] Podcast reviews and rankings. [00:08:03] Interview podcast as content strategy. [00:10:43] Consistency in growing podcasts. [00:15:27] Building a Founder Brand. [00:21:01] Building an audience through...

In this episode, we chat with Kevin Adom about team management and the marketing industry. We discuss Kevin's career journey to Head of Growth, as well as his experience working in various cool companies like HEAT, the mystery box fashion company. LYST, the fashion marketplace, and CUVVA, car insurance. We also touch on Kevin's current role at DROOL, an art marketplace and e-commerce company. The conversation flows naturally and covers interesting insights and funny moments. Tune in...

Carrie Rose is in the house ladies and gents! And she delivered! In this episode, we chat with Carrie Rose, from Rise at Seven, about the fascinating world of digital PR and SEO. Carrie shares insights on TikTok SEO and how it can benefit content creators. She is known for her attention-grabbing strategies and understanding of how people search online. Whether you're interested in SEO or content creation, there's plenty to learn from this conversation. Tune in to gain valuable insights...

In this episode, we speak with Priyanka and Shannon, co-founders of Volv, a media company and app that delivers AI-curated and summarized '9-second' articles. We discuss their journey of creating the app and how they successfully pivoted their branding based on user feedback. The importance of reaching out to celebrities and not being afraid to cold approach potential partners is also highlighted. We also touch on their experience as part of the Snapchat incubator group and meeting with...

In this episode, we have a fascinating conversation with Andy Carvell, co-founder of Phiture, a mobile growth agency, and former SoundCloud senior product manager. We dive into his mobile growth stack, retention strategies, and the exciting things they did at SoundCloud to improve retention. We also learn about Andy's early days developing mobile games on Nokia 3310s and reminisce about classic games like 'Snake'. Tune in for an insightful discussion on app growth and gaming nostalgia....

Brands need to think about their influencer strategy like a basketball team 🏀. The year is your season and contracts should run the entire length to build brand affinity. In Q4, Black Friday, and Christmas, that's your playoffs. You have a starting lineup of creators who are being very well paid to continually represent the brand. One to three of those are major hitters with real influence. These are your stars. Surround them with a few role players that are excellent in their niche....

In this episode, we dive into the evolving landscape of performance marketing and the rise of the creative performance marketer with Chris Winterhoff. Chris is a fractional growth lead, ex Onto and Patch Plants. 🪴 Join us as we explore the impact of AI on audience targeting and how it's shifting the focus to the creative side of paid social campaigns. Tune in for insightful discussions and real-life examples that showcase the changes happening right before our eyes. Chapters...

Yoann and Jake are getting you ready for 2024 with their marketing predictions. A curation of 6 trends they think are going to explode next year. Predictions to get you thinking about your marketing planning for the new year 🎆 -------------------- Follow Yoann and Jake on Linkedin: 🔔 Jake on Linkedin: ⁠https://www.linkedin.com/in/jakemayell/⁠ 🔔 Yoann on Linkedin: ⁠https://www.linkedin.com/in/yoannpavy/⁠ -------------------- MORE IN GROWTH WE TRUST For FULL VIDEO EPISODES of In Growth...

In this episode, Jake and Yoann discuss why marketers should care about the US presidential election in 2024. Even if they are not in the US. They highlight the impact of presidential candidate advertising on platforms like Meta and TikTok, and how it can affect CPM. The election will have an impact on advertising budgets and strategies. Tune in to learn more about the connection between politics and marketing. 🎧 -------------------- Follow Yoann and Jake on Linkedin: 🔔 Jake on...

In this episode, we dive deep into the future of work with our guest, Raffi Salama, the co-founder of Passionfruit, a marketplace that connects top freelance marketing talent with businesses ranging from startups to global giants like PepsiCo. Some key takeaways: The Future of Work: Raffi shares his vision of a future where freelancers can thrive without being tied to a traditional company structure. Passionfruit's Journey: Raffi takes us through the journey of Passionfruit, from its...

After Cody's 1st appearance on the pod, you know we had to run it back in 2024. Also Happy New Year y'all, we missed you. 🎉 In this episode, we welcome back Cody Schneider, friend of the pod, to discuss the latest happenings in his world. We dive deep into the use of AI for personal branding, creating agencies, and supercharging content for marketing teams. Cody also shares some exciting business ideas that will make you want to quit your job. We explore various rabbit holes and empower...

2023 that's a wrap! We mainly want to say a BIG THANK YOU to all of you who listened to the pod and all our guests 👏🏆 Stats of the pod so far - 7 months in👇 - 37 episodes - 23 guests - 13,065 plays across all platforms - 971 followers on Spotify - 383 followers on Apple Podcasts - Listened in 63 countries - Often Top 10 marketing Apple Podcasts in the UK In this episode, we talk about: Our fav episode and why One thing we took away and implemented Channel we will spend the...

In this episode, we spoke with Foti, founder of GrowthMentor. If you're looking for expert advice on business growth? Look no further! We dive into GrowthMentor's marketplace, how it came about, how it grew, and how it can help your business thrive. 🚀 Chapters 📌  0:00 Intro. 5:25 How GrowthMentor started? 7:55 Product market fit. 11:02 Onboarding mentors during the sales process. 14:33 Gamifying mentor ranks. 19:22 A leader in the weeds. 23:03 Mentoring and problem-solving. 26:42...

In this episode, we spoke with Daniel James, founder and CEO of Flight Performance, part of Flight Story (famously founded by Steven Bartlett and Oliver Yonchev). Daniel talks about his incredible journey, moving to LA, growing his agency to being acquired by Flight Story. We also dive into growth marketing, paid ads, and influencer marketing.    Timestamps 📌  0:00 Intro 3:41 Growing a podcast audience. 7:45 The importance of consistency. 9:35 Spotify Wrapped 2023 for podcasters. 14:46 The...

Fresh from another intense BFCM weekend, we're talking about transforming data into creative stories for your company. You might have seen Shopify and Stripe live ecom transaction "consumerism" websites. And it's now Spotify Wrapped 2023 season. Still, so few companies do it! We talk about why and how you can go about it.    🖇 Useful links 🖇 🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube:...