Carrie Rose is in the house ladies and gents! And she delivered! In this episode, we chat with Carrie Rose, from Rise at Seven, about the fascinating world of digital PR and SEO. Carrie shares insights on TikTok SEO and how it can benefit content creators. She is known for her attention-grabbing strategies and understanding of how people search online. Whether you're interested in SEO or content creation, there's plenty to learn from this conversation. Tune in to gain valuable insights and discover new perspectives in the world of digital PR and SEO. Chapters 📌  [00:00:00] Introduction [00:04:45] The social search angle. [00:07:30] The shifting search behavior on TikTok. [00:08:45] SEO and social platforms. [00:12:26] TikTok algorithm optimization. [00:15:53] TikTok search bar rankings. [00:19:21] TikTok SEO and CTR. [00:23:07] Generating demand for SEO. [00:27:16] Building trust with Ecom size guides. [00:31:29] The power of word of mouth. [00:35:39] Brand guidelines and creativity. [00:37:24] Grabbing attention with QR codes. [00:43:10] "Sex toy" hair product campaign. [00:45:36] Print vs Digital PR. [00:50:09] Leveraging Local news. [00:54:01] The most engaged topic. [00:56:08] Squid Game and sneakers. [01:00:38] PR frustrations and solutions. 🖇 Follow links 🖇 👉 Carrie on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/carrieroseballoch/ 👉 Rise at Seven's website: ⁠https://riseatseven.com/⁠ 👉 Jake on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message