In this episode, we speak with Priyanka and Shannon, co-founders of Volv, a media company and app that delivers AI-curated and summarized '9-second' articles. We discuss their journey of creating the app and how they successfully pivoted their branding based on user feedback. The importance of reaching out to celebrities and not being afraid to cold approach potential partners is also highlighted. We also touch on their experience as part of the Snapchat incubator group and meeting with Evan Spiegel. Lastly, we announce the upcoming release of podcast merchandise and a giveaway for our listeners. Chapters 📌  [00:00:00] Introduction [00:01:11] The importance of speaking to your users. [00:05:37] Cold emailing celebrities. [00:12:49] Average number of swipes on Volv. [00:14:36] Short-form vs. long-form content. [00:19:09] Gen Z's desire for neutrality. [00:24:46] Growth via YouTube tech bloggers. [00:27:16] Referral program and user acquisition. [00:32:38] Understanding target audience better. [00:37:37] Different cohorts using the product. [00:39:15] Indie Hackers newsletter partnership. [00:43:07] Podcasts as effective marketing. [00:50:11] Capturing data for user recommendations. [00:55:12] Cold approaching and networking. [00:57:26] Interesting interview techniques. 🖇 Follow links 🖇 👉 Priyanka on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/priyanka-vazirani/ 👉 Shannon on Linkedin: https://www.linkedin.com/in/shannon-almeida/ 👉 Volv's website: https://volvmedia.com/ 👉 Jake on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message