In this episode, Jake and Yoann discuss why marketers should care about the US presidential election in 2024. Even if they are not in the US. They highlight the impact of presidential candidate advertising on platforms like Meta and TikTok, and how it can affect CPM. The election will have an impact on advertising budgets and strategies. Tune in to learn more about the connection between politics and marketing. 🎧 -------------------- Follow Yoann and Jake on Linkedin: 🔔 Jake on Linkedin: ⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠ 🔔 Yoann on Linkedin: ⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠ -------------------- MORE IN GROWTH WE TRUST For FULL VIDEO EPISODES of In Growth We Trust, growth tactics, and much more, subscribe to the YouTube channel: https://www.youtube.com/@InGrowthWeTrust?sub_confirmation=1 -------------------- For more marketing content, growth tactics, and insights, head to https://ingrowthwetrust.club/ 📧 Or subscribe to the weekly newsletter: ⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠ --------------------  Small ask from us, if you enjoyed this episode, please follow the show and leave a 5* review 🤝❤️ --------------------  Related keywords 📌 podcast episode, keywords, Jake, Christmas,businesses, meta ads, CPM, click through rate, conversion rate,difference, amount, spent, channel, Instagram,revenue positive, CPM, diversify, Meta, first party content,impact, dropping, thousand pounds, sale, wasted money,competition, ads, Quora, Spotify, targeted, interest, locations, powerful, localized, Snapchat, channel, deep up, CPM, conversions, payback period, supply and demand, Meta, YouTube, cost per views, shots, shorts, TikTok, QnB, LinkedIn ads, right hand side, cheap impressions, Reddit, X, Facebooks, Googles, brand, creative testing, product, hook, message, buying intent,billboards, powerful offer, Snapchat, organic, TikTok clips, TikTok, Twitter X, organic, paid drought, IGWT account, reach, algorithm, Instagram feed, organic reach, audience, channels, content, TikTok, lottery, monetization, marketing, platform, homepage, famous, gamification, first party initiatives, social platforms.,newsletter, podcasting, long-form content, first-party data, paid media, FinTech, florist, free flowers, couples, app --- Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message