This week we are diving deep into relationship marketing.  Dawn lists four impactful ways to not just boost your sales but really connect with your audience. From chatting about personalised communication tricks to sharing secrets on building customer loyalty, sprinkling in some top-notch customer service tips, and even how to become a thought leader in your space—this episode has got you covered. So, tune in, and let's start making those connections that not only last but also pay...

Welcome to Episode 81 of the Digital Marketing Made Easy podcast. Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world.  In this episode, we're exploring four innovative ways of using AI to attract and convert customers effectively.  From personalised recommendations to automated customer interactions, I'll show you how these tools can revolutionise your business operations and enhance customer experience.  Get ready to use AI to...

Welcome to another episode of Digital Marketing Made Easy.  Today, we're tackling how to boost your sales with Instagram, focusing on the magic of socials and stories.  Ready to learn how to engage better and sell more using some of Instagram's features?  Well, this episode is packed with tips and tricks for brands and service providers.  Let's get started and make your Instagram work for you! Here are the highlights:  (1:11) Leveraging social media platforms for business growth (4:58)...

In today’s episode of Digital Marketing Made Easy, I’m diving into the real deal about driving revenue. It’s time to clear up the misconceptions and outline what actually makes a difference in your business’s growth.  We’re moving past the distractions of vanity metrics to focus on the essentials of lead generation and conversion.  I’m sharing the six key objectives that are guaranteed to not just expand your business, but significantly boost its performance.  Gear up for a transformative...

In this captivating episode of Digital Marketing Made Easy, we dive deep into the world of influencer marketing, demystifying its core concepts and uncovering its power to transform brand engagement and sales. Whether you're a seasoned marketer or just stepping into the digital arena, join us as we explore the strategic intricacies of collaborating with influencers, leveraging their credibility to amplify your brand's reach. Get ready to unlock the secrets behind successful influencer...

In this episode, we dive into the transformative power of podcasting for business growth. Join us as we uncover five strategic ways that leveraging a podcast can significantly scale your business, enhance brand visibility, establish thought leadership, deepen audience engagement, and open up new avenues for lead generation and monetization. Whether you're a seasoned business owner or just starting out, these insights will equip you with the knowledge to leverage podcasting effectively in...

Welcome back to the pulse of online success, where we dive deep into the digital world. Today's episode is a real treasure trove for anyone looking to turn the digital maze into a highway of opportunities. We're exploring the five best ways to make money with digital marketing in 2024, and let me tell you, it's not just about being online; it's about being on point. So, whether you're a seasoned marketer or just dipping your toes in the digital waters, get ready to unlock strategies that...

Welcome back to the Digital Marketing Made Easy podcast, where we dive deep into the world of online wizardry that keeps the digital world spinning. Today I’m unravelling the magic behind digital marketing and why it's the spell you need to cast for a future-proof career and business. In this episode, we're not just skimming the surface; we're diving into the five incredible reasons why mastering digital marketing is like finding the secret potion to success. Whether you're a digital...

Welcome to episode 74, where we dive into the dynamic world of digital marketing and its growing importance. In this episode, I'll outline six compelling reasons why obtaining a diploma in digital marketing can be a game-changer for your career. From staying ahead in the ever-evolving digital landscape to enhancing your skillset and credibility, we'll explore how this qualification can open doors to new opportunities and give you a competitive edge in the industry. Tune in for valuable...

Today, we're diving into why your marketing efforts should be deeply rooted in the psychology of selling. In our digital age, understanding consumer psychology is more crucial than ever. We'll explore six compelling reasons why this approach is vital, from creating emotional connections to tailoring messages that resonate. So, buckle up for an insightful journey that promises to revolutionise how you think about and execute your marketing strategies. Let's get started! Here Are The...

In this episode, I delve into five marketing no-gos for the Christmas season. It's a vital guide for businesses to navigate holiday promotions with care, focusing on brand integrity and effective audience engagement. These tips help avoid the common blunders that could overshadow the festive spirit or overwhelm customers. A must-listen for marketers and business owners seeking to make their holiday campaigns stand out, while staying true to their brand ethos. Here are the...

Welcome! Today we're diving into the 6 things you need to know as a digital marketer in 2024. In this episode, we're unveiling the latest trends and strategies that are set to shape the digital marketing landscape. If you're looking to stay ahead in the fast-paced world of digital marketing, this is your must-listen guide. Prepare to be equipped with knowledge and tools that will keep you at the forefront of digital innovation. Here are the highlights: (2:01) Using AI to repurpose...

Welcome! Today, we’re unlocking the secrets of evolving your online marketing to skyrocket your business growth. In today's digital age, staying ahead of the curve is key, and that's exactly what we're diving into. In this episode, I’m sharing cutting-edge strategies and personal insights on transforming your digital marketing landscape. So, whether you're a budding entrepreneur or a seasoned marketer, get ready to take notes and transform your approach to online marketing! Here are...

Are you working too hard to get results from your marketing? We’re always told that working hard is the only path to success. But today, I’m here to challenge this idea. It’s time to explore a different approach. One that can lead to both joy and achievement. So, join me today as we discuss making life, business and marketing much easier. Here are the highlights: (1:28) The myth that hard work leads to success (5:04) Finding balance in business models (7:21) Marketing strategies for...

Artificial Intelligence is part of our day-to-day lives. But many businesses are using AI. It helps us save time, and become more effective and efficient. AI algorithms can identify patterns and trends, helping us to make data-driven decisions, and target your marketing efforts more effectively. So, join me today as I outline my six ways to use AI to improve your marketing campaigns. Here are the highlights: (1:11) Using AI for personalised marketing (2:38) Chatbots and virtual...

Today we're going on a journey towards unlocking the full potential of your marketing efforts. Things like market research, defining your target audience and developing a unique value proposition are all crucial. And sometimes these things can be overlooked. But digital marketing is dynamic. We must be dynamic and responsive too. So, join me as we unlock the secrets to generating every £100k for your business through marketing. Here are the highlights: (1:03) Unique value...

Why is your business model more important than your marketing? You might be wondering, why is a digital marketing podcast talking about why a business model is more important than marketing? Well, many entrepreneurs and business owners get caught up in digital marketing tactics and strategies. They overlook their business model. But your business model is the foundation of everything. So, join me today to find out why. Here are the highlights: (1:18) Business model trumps...

Today we’re discussing neuroplasticity. I’m touching on things like having a growth mindset and a positive outlook on life. Most importantly, I’m outlining the principles of neuroplasticity. Join me today to understand how you can relate those principles to your life and business to accelerate success. Here are the highlights: (2:37) Changing habits (6:52) Mental fitness (11:03) Success barriers (14:46) Achieving goals Connect with Dawn: Visit our website -...

Today we’re discussing neuroplasticity. I’m touching on things like having a growth mindset and a positive outlook on life. Most importantly, I’m outlining the principles of neuroplasticity. Join me today to understand how you can relate those principles to your life and business to accelerate success. Here are the highlights: (2:37) Changing habits (6:52) Mental fitness (11:03) Success barriers (14:46) Achieving goals Connect with Dawn: Visit our website -...

In this episode, we're talking all about key digital marketing trends and essential skills for 2023. We dissect the rise of TikTok and its potential impact on your marketing strategy, along with other social media platforms. Curious about the real deal behind influencer numbers? We debunk the world of vanity metrics and stress the importance of authentic engagement. So let's future-proof your marketing game together. Here are the highlights: (3:56) The importance of personalisation...

We all know by now that offering digital marketing services is one of the easiest and quickest home based businesses that you can start. In this episode, we’re going to be looking at seven steps to monetise your marketing skills! Here are the highlights: (02:51) Having the correct training (04:30) Build your networks (09:16) Sales page (10:59) High quality work Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book...

The online space is continuously evolving. We've seen enhancements with AI. We've seen changes in social media. We've got new platforms coming out every year. And it feels like the pace of digital marketing is impossible to keep up with. So, how do we make more money and convert more clients? Join me as I break down my top five best ways of creating a sales system and a method. Here are the highlights: (02:05) An irresistible offer (4:00) Reducing friction (8:23) Social media (10:40)...

There’s a lot of talk right now about how AI will be used. Interestingly, most business owners think AI will be a positive thing. They believe chat GBT will help their business. So today, I want to fill in some of the blanks. Join me as I discuss where AI can be utilised for positivity. Here are the highlights: (2:29) Businesses and AI (5:34) Content creation (7:28) Getting weaponized (9:35) AI and customers (11:01) We’re more important Register for the 8 Powerful Ways to Market Your...

This week, we’re celebrating our digital marketing agency's 23rd anniversary. So, this is a great time to talk about success. When I started my agency at 21, I was full of excitement. But, little did I know that it was going to be such a wobbly road to success. So, join me today to hear about my experience and how you can build a successful digital agency. Here are the highlights: (0:54) The wobbly road (5:52) Business foundations (11:01) Pricing and pitching (16:41) The ultimate...