This week’s guest is Sue Cho, the Director of CRM at Outside Inc, the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces. Guided by her mantra “Think creatively, proceed analytically”, Sue has been doing retention, email and engagement marketing for 14 years, focusing on e-commerce and subscription services. People say Sue went from EDM to CRM, as she was an electronic dance music singer in the early...

This week’s guests are Malcolm King, the Head of Creative, Marc Viljoen, the Head of Development, and Craig Johnston, the EMEA Team Lead, here at Huble. Marc has previously worked at Imagemakers Corporate Wear, focusing on digital solutions for B2B and B2C customers, using technologies like Vue.js, Laravel, and Node.js. At Quint Group, he served as the Head of Technology for InQbate, focusing on consumer finance technology. Marc's expertise lies in creating efficient, customer-centric...

In this last episode of Digital Surfing 2022 season 2, Daryn Smith shares some key highlights from the past year! This includes the episode with Irina Chuchkina, CMO of Thunes, where she discussed the concept of "Steal Like an Artist" and how it applies in the marketing world.  She reminded us that originality often comes from undetected inspiration and to surround ourselves with excellence to elevate our standards. Another was the thought-provoking episode with Peter Stojanovic, the...

This week’s guest is Gideon Thomas, the Chief Marketing and Sales Officer at DealHub.io, a market-leading revenue platform, that offers an integrated suite of services including CPQ, CLM, DealRoom, subscription management, and billing solutions. In his role at DealHub, he orchestrates the company's go-to-market strategy, utilising his extensive expertise in marketing and sales to drive growth and innovation.  Aside from his executive responsibilities, Gideon is an active contributing...

This week’s guests are Julia Pilkes, HubSpot’s Senior Director of Marketing for EMEA, and Crevan O'Malley, the Director of Corporate Sales at HubSpot. Julia is a seasoned marketing professional based in Amsterdam, Netherlands, where she lives with her two children and her fiancé. With a rich career spanning various roles in marketing, Julia has honed her skills in both corporate and startup environments. She embarked on a new journey at HubSpot three months ago, with the primary...

This week’s guests are Amy Dwyer, Huble’s Chief Strategy Officer, and Anthony O’Connor, the Chief Creative Officer here at Huble. Amy was the founder and managing director of a digital marketing agency for over 10 years before it was acquired by Huble in 2022. With more than 20 years experience in international marketing and CRM, Amy is passionate about combining innovative technologies with clever minds and creative ideas to truly make for a more efficient, fun and successful work...

This week’s guest is Ryan Spalding, the Director of Marketing at Garage Living, a home services company that focuses on garage renovations. With over 20 years in marketing, Ryan has experienced the shift in consumer behaviour first-hand. He is navigating change through the pandemic, economic headwinds, and the introduction of AI to marketing. Ryan is a massive sports fan and has been on every continent except Australia and Antarctica. In this episode, Daryn and Ryan chat about the...

This week’s guest is Romka Walkowiak, the Sales Director for South-East Asia at HubSpot, the easy-to-use CRM to scale your business. Romka has been in the sales industry for almost 15 years, with 10 of those spent in leadership positions. She started her career in a BPO organisation before she moved to the vendor side, joining Red Hat. She then moved on to LinkedIn, before joining HubSpot to lead their South East Asia region.  Romka is a citizen of the world. Born and raised in Poland,...

This week’s guest is Chris Hemingway, the Vice President of Sales & Business Development for Europe at Atlas HXM, which guides companies on their growth journeys with software and solutions that enable streamlined global talent management and retention.  A seasoned IT industry professional with over 30 years of experience, Chris drives business growth in Europe, applying his leadership and visionary approach to develop sales strategies across diverse industries and tech...

This week's guest is Ralf Paschen, the CMO at xtype.io, a company that specialises in providing multi-environment visibility, controlled instance synchronisation, zero-touch deployments, accelerated delivery, and enhanced governance for ServiceNow. Ralf's professional journey started in a data centre and has taken him through various roles, including sales, product marketing, and his current position as CMO. This diverse background has given him a comprehensive understanding of the value of...

This week's guest is Alex Gyllstrom, the marketing and brand director at Whitetail Properties Real Estate, a rural land real estate company that specialises in recreational hunting, ranch, and farmland, as well as timberland country homes. Having previously worked as a writer and social media manager, Alex is now responsible for overseeing the company's marketing arm and ensuring that its expertise and services are communicated effectively to potential clients through various mediums such...

This week's guest does 10,000 steps every day and has recently completed her second half-marathon.  A UCT graduate, Jess started on the Chartered Accountant route before finding marketing, changing her majors without telling her parents, and not looking back.  She got her start in marketing with Instant Grass, a consumer insight & research agency and as an intern for Gigham, an online events site founded by Roach Roth and George Gally. Along the way, Jess has co-founded and written...

This week's guest is Peter Stojanovic, the Editor of HotTopics, a media business featuring insights from global C-suite executives, who are then connected via its calendar of invite-only events. A science journalism graduate, keen runner and avid reader of biographies, he has sailed the English channel twice and is an expert in innovation, the future of work, and business leadership. Peter has interviewed the likes of Jimmy Wales, founder of Wikipedia, and Nicola Mendelsohn, VP EMEA for...

This week's guest is Irina Chuchkina, the Chief Marketing Officer at Thunes, a global Fintech building modern payment infrastructure connecting developed and emerging markets. An enthusiastic and long-term member of the Fintech community, she is a Fintech marketer with approximately 17 years of experience building world-class brands at the intersection of payments and technology, across Europe and Asia.  A globe trotter, Irina is currently living in the UK, her 6th country. While living...

This week's guest is Kostas Giannoukaris, Huble’s Vice President of Search Consultancy. Born and raised in Athens, Greece, he’s a graduate of Economic Science from the University of Piraeus and worked at his father's business for a couple of years before moving to the UK to pursue a Master’s Degree in Marketing Analytics from the University of Southampton. After graduating, he started working at The B2B Marketing Lab as a Digital Marketing Intern in 2014 and has remained with the company...

This week's guest is Tyler Vaughn, Director of Technology for Whitetail Properties, a real estate company that specialises in hunting-, ranch-, and farmland. With a background in UI/UX design, product management, marketing technologies, and business intelligence, Tyler’s a certified product manager and has a master’s in business administration.  This episode focuses on his approach to change management and onboarding non-technical people to new technological solutions, developing a...

This week's guest is Rowan Reid, the Chief Information & Technology Officer here at Huble.  With a background in Information Technology and over a decade of experience in web development and systems integrations, he’s passionate about using technology to solve complex problems facing people and businesses today.  This episode focuses on his approach to keeping up with technological innovation, his interest in nuclear fusion, the importance of continuous improvement to adhere to ISO...

Our guest this week is Singapore-based Annabelle Taylor, the head of Asia Pacific marketing, communications, and the digital team at Knight Frank. Directly managing her own team and working closely with local marketing teams across 13 countries, her primary responsibility is to create and deliver marketing strategies and tools that support the attraction, acquisition and retention of clients, and increasingly employees. In this episode, we focus on the similarities in marketing the...

Our guest this week is Nikki Piper, our Vice President of Business Operations here at Huble. With a graphic and web design background, she started her career in a print-based business, playing a dual role in design and production management before making the leap into digital. In this episode, we focus on how to adapt to rapid changes, where to gain the knowledge to do so, and how to make it enjoyable. We also look at innovation, how to approach large-scale projects with technology rather...

In this last episode of Digital Surfing 2022 season 2, Daryn Smith shares some key highlights from the past year! Follow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith

Our guest this week is Amsal Alihodzic, the Global Head of Marketing for DQS. Born in Bosnia but raised in Germany, Amsal is a philosophy graduate with dreams of becoming a writer before getting his start in digital marketing in 2011.  In this episode, we discuss the importance of writing to attract the right audience, why marketing funnels no longer work, digital transformation, and the importance of being open-minded to understand the user. It’s Amsal Alihodzic! Follow Daryn on LinkedIn:...

Our guest this week is Malcolm King, Creative Director here at Huble. He comes from a background in B2C advertising, having worked for some of South Africa's top agencies, as well as founding a marketing and social media company, and working in eLearning before joining Huble.  In this episode, we discuss the importance of creativity in the marketing space, what it means to be a creative, how B2B marketing can benefit from creativity, and the trends that are currently shaping the creative...

Our guest this week is Rebecca Geier, CMO at Monolith AI - a software company that uses machine learning and data science to help engineers improve the product development process. Rebecca has many years of experience in the B2B marketing industry. She co-founded and led a marketing agency for 10 years that focused on marketing to engineers primarily, as well as wrote a book titled “Smart Marketing to Engineers”.  In this episode, we discuss the connection between psychology and marketing,...

Our guest this week is Gihan Hyde, CEO and Founder of Communique - an Environmental, Social and Governance (ESG) consultancy. Gihan founded Communique because she wanted to give a voice to fellow sustainability & communication professionals who are from underdeveloped countries and underrepresented communities. Gihan specialises in three different disciplines: Marketing, internal communication, and sustainability.  In this episode, we discuss the role of the tech sector and CRM in...