How Remote Startups Scale & Win by Staying Lean with Erika Zeigyte
In this episode, Raul Hernandez talks with Erika Zeigyte, founder of Prosana, about her experience in growing a fully remote marketing agency from 4 to 84 employees and from zero to $2 million in annual revenue in just two years. Erica shares insights on the importance of maintaining a lean organizational structure, avoiding common hiring pitfalls, and ensuring operational efficiency. They also discuss the nuances of forecasting, organizational design, and managing client relationships for sustainable growth.
00:00 Introduction and Guest Welcome00:06 Erica's Background and Achievements00:48 Scaling Up While Staying Lean01:22 Remote Work Dynamics01:44 Challenges in Hiring and Team Growth02:33 Measuring Efficiency and Capacity08:43 Client Management and Cultural Fit13:22 Organizational Design Strategies15:04 Balancing Job Roles and Responsibilities18:31 Conclusion and Contact Information
Connect With Erika: https://www.linkedin.com/in/erika-zeigyte/ ezeigh on
[email protected] on email
Connect with Raul: https://dogoodwork.io/applyhttps://dogoodwork.io/free-growth-resources