Doug talks with Shawna Newman about dealing with Google's Helpful content update from Sept 2023. They discuss how the latest Google updates have harmed sites with high-quality handwritten content while benefiting some unchecked AI-written sites. Shawna shares her strategies for adapting, including focusing on alternate traffic sources like YouTube and Facebook. She also stresses the importance of link-building, despite what some Google spokespeople claim. Shawna offers insight into staying motivated long-term, as well as details on her new agency, Growth Cupid. Key Takeaways: It's important to check what Google "knows" about your site by searching site:yourdomain.com and looking at the links that show up under the first result. This gives insight into how Google views your site's authority. Building links through guest posts, interviews, etc., is crucial for ranking well in Google. Don't believe you can rank without links long-term. Alternate traffic sources like YouTube, Facebook, and Pinterest are more important than ever. Create evergreen content that does well on these platforms. Check out: SkipBlast GrowthCupid coupon code: DOUG for 10% off I'm an affiliate of the above, so if you buy something, I may get a commission. Thanks Blog Success Engine I'm an affiliate of the above, so if you buy something, I may get a commission. Thanks Previous interviews with Shawna: Image Copyright Scam (and what to do if you are contacted) DS337 Premium Aged Domain Case Study DS328 $400/month All Info Site Update DS264 Aged Domains and Results DS232 HARO Link Building and Running a Service DS227 Advanced Affiliate Marketing and SEO with Shawna Newman of Skipblast DS177 More with Doug: Mile High Fi Contact me. Ask Questions! Send me an email here: [email protected] Leave a voicemail: (406) 813-0613 ‌