Swim University Loses Massive Traffic from HCU, Part 2- DS503
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Description
Doug shares his struggles with health issues and Google’s update, delaying his podcast launch strategy.
Then he continues his interview with Matt Giovanisci about Swim University. Matt talks about his approach at Swim University, focusing on managing financials in both boom and bust cycles.
He discusses his content strategy adjustments in response to Google’s Helpful Content Update (HCU), emphasizing a video-first model and diversifying traffic sources away from Google to maintain revenue.
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S503 Transcript
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