You can publish one blog post a week and hope it will scale your business overnight. But usually, you need a long-term vision and PR strategy to exercise all the opportunities. For example, you can use Amazon Ad, Facebook Ad, Google Ad, press releases, articles in magazines, and gift guides. Shane Oglow, Co-Owner of prREACH, a PR and digital media company, tells us more about these PR activities, including the secret weapon of some e-commerce sellers, gift guides. Watch the new episode of the Dr. Amazon podcast to find out about: - Personal success story: how Shane got into Amazon and PR. - Why Amazon sellers need not only digital marketing but also PR, and how to build a PR strategy. - Reusing your PR content. - Gift guides, the raisin of prREACH: what are they, and how to work with them. - How to measure the efficiency of gift guides. - For which products gift guides work best. - How to launch a gift guide. - The most common mistakes of Amazon sellers in PR. And meet personal insights from Shane: - What books does he recommend to read? - What could we expect from 2021? - Who could be our next guest on Dr. Amazon Podcast? Dr. Amazon podcast - the emergency support channel for Amazon FBA Private Label Sellers. We invite top Amazon experts, and they share the most effective tips and tricks for your business. Dr. Amazon Podcast by Profit Whales — Turn Ad Spend into Ad Investment to Accelerate your Amazon Business Growth