Episode 327 of The DrMarketingTips Show brings practical social media marketing advice for doctors and medical practices based on new data. Hosts Jennifer and Lexi, Senior Client Services Manager at Insight Marketing Group, discuss key takeaways from the Social Media Marketing World Conference and how medical practices can use these insights to their advantage–especially when trying to reach patients and get more engagement.  This episode offers a number of resources to medical practices and...

Did you know that 73% of Gen Z and 74% of Millennial workers seek employers that offer robust mental health support? In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a look at the evolving role of healthcare marketing in human resource departments at medical practices. Marketing strategies can significantly enhance HR efforts in recruitment, staff engagement, and building a positive workplace culture.  You’ll also learn how to integrate marketing and HR to address...

Having a reputation management strategy is no longer just about collecting good reviews. It's about understanding and implementing the technology that can streamline this process and provide insightful data for continuous improvement–ultimately delivering patients through your digital front door.  In the first part of  DrMarketingTips’ reputation management series for medical practices, we explored new trends, improving reviews, and what data matters most in practice reputation management. In...

Have you googled your medical practice lately? Is your profile and map location accurate? What else could you do to direct patients to your practice so they see your glowing reviews? In part 1 of our reputation management series for medical practices, co-hosts Jennifer and Cory walk you through improving reputation management especially for today’s digital audience. Did you know that 40% of patients won’t visit your practice if your data is wrong? It could be because your website link has a...

Looking for insights into market research, audience personal development, and content development for your practice? In this episode of The DrMarketingTips Show, co-hosts Jennifer and Cory focus on the art of prompt engineering for AI content creation, tailored specifically for doctors, medical practices, patients, and other marketing strategies for healthcare.  While AI is smart, it still needs a human touch. They share expert strategies for crafting precise prompts to guide AI tools in...

How is your content marketing game for your medical practice? It’s shaping into a pivotal time for practices that can create the best content. In this episode of the DrMarketingTips Show, hosts Jennifer and Corey share how to balance an increase in content marketing and the rapid adoption of generative AI in healthcare. They discuss the increasing sophistication of search engines in identifying AI-generated content, emphasizing the need for original, high-quality material.  However, content...

In episode 321 of the DrMarketingTips Show, co-host Jennifer Thompson talks with Jennifer Taggart, Vice President of Client Services at Insight Marketing Group, about the importance of using video in medical practice marketing. They discuss how video content can be used to engage patients and promote healthcare professionals, specifically doctors.  Drawing on her background in commercial acting, Jennifer Taggart provides valuable advice on how healthcare providers can feel more comfortable in...

Planning an event for your medical practice? Do you want to engage more physicians so they know to refer to your practice? In this episode of the DrMarketingTips show, we discuss the importance of events for medical practices. Event marketing is one of the best ways to network and spread awareness about your medical practice and providers.  From holding an event to opening a new location or introducing a new physician to celebrating an anniversary, events aren’t just about attendance. These...

Trying to run a new advertising campaign but not getting any traction? In this episode of the DrMarketingTips Show, Corey and Chad talk you through what’s happening in digital advertising trends and new hurdles medical practices face in reaching new patients as advertising platforms update their terms and restrictions.  New privacy restrictions are constantly being updated but without viable advertiser support from platforms like Meta and Google, posing challenges to advertisers aiming to...

The newest episode of DrMarketingTips Show features Corey and Jennifer as they dive into a candid conversation about the world of artificial intelligence (AI) and its role in healthcare marketing. After attending leading industry conferences focused on content marketing trends and artificial intelligence, we show you how to harness the power of AI to supercharge your marketing efforts. Here's what we explore in this episode: AI as Your Marketing Doppelganger: AI can be your virtual assistant,...

In our latest episode of the DrMarketingTips Show, learn about the ever-evolving world of SEO for your medical practice, including top trends in SEO and how to navigate the changing landscape to boost your online presence with Google. .  Join our co-host, Corey along with special guest and digital marketing expert, Chad, for this discussion on SEO strategies and best practices that will help you stay ahead of the game, including how to create “experiences” on your website that Google is...

In our newest episode of the DrMarketingTips Show, we’ve invited Patty Pugh, CEO of Expert Medical Advisors and 20+ year practice management veteran, to talk about how she uses just 2% of her budget to hire a marketing agency. Patty shares invaluable insights to guide you in selecting the ideal healthcare marketing agency for your practice.  Join us as we explore the world of healthcare marketing and gain insights into the essential strategies and best practices to make an informed decision...

Welcome to “WebSights,” the DrMarketingTips Show’s special dive into the intricate world of medical practice websites! As your practice’s digital gateway, your website plays a pivotal role in fostering patient relations, ensuring trust, and driving effective conversions.  After guiding practices through 300+ episodes, Jennifer and Corey zero in on website mastery in this curated season, arming you with actionable insights – from ADA compliance nuances to SEO strategies and content creation...

In this episode, we're tackling a critical concern for businesses in the digital age: safeguarding your Facebook Business Manager against hacks and security breaches. Join us as we delve into the world of online security and discover essential strategies and best practices to keep your business's online presence secure and resilient. Tune In to Discover:  How to safeguard your Facebook Business Manager against hacks and security breaches.Best practices to protect your business's online...

In this episode, we're diving deep into a crucial, yet often overlooked aspect of healthcare marketing: how to market to your team internally. Discover how focusing on communicating with your team can transform your medical practice, making it run smoother and more efficiently with these tried and true strategies and tactics. Listen in as Jennifer and Corey discuss why internal marketing is the backbone of a well-functioning practice, and find out how your practice can thrive when your team...

In this episode, recorded live from this year’s Florida MGMA conference floor, we share the good, the bad, and the ugly when finding the perfect giveaway items to make a lasting impact for prospective referrals, partners, attendees, and even employees.  From understanding what's popular today as you prepare for budget season to breaking down why some things just don’t work anymore, join Jennifer and Corey as they provide a comprehensive guide to elevating your practice's visibility and...

Discover the latest insights into the evolving landscape of directory listings in the medical industry for both your office locations and your providers.  In this episode of the DrMarketingTips Show, Jennifer and Corey explore the dynamic world of directory listings and their pivotal role in attracting and retaining patients at your medical practice.  Join us as we delve into the transformative shift from focusing solely on reviews and ratings to the critical importance of listing accuracy to...

Unlock the potential of medical conference success and elevate your practice's visibility with our latest episode. We delve into the art of conference success, from planning and executing strategies to stand out on the conference floor, to effective networking tips for building meaningful connections with fellow medical practice administrators and providers.  In this episode of the DrMarketingTips Show, Jennifer and Corey share the secrets to maximizing your conference experience and...

Join us as we share how to use artificial intelligence (AI) in your medical practice marketing to make your life easier.  In this episode of the DrMarketingTips Show, Jennifer and Corey share valuable insights on how to best leverage AI for your medical practice's marketing strategies, campaigns, and day-to-day tasks.  Tune in to this episode to learn: An overview of AI and its transformative impact on the medical marketing landscapeReal-life examples of how AI is currently being used to...

Join us as we unpack the future of medical marketing, recorded live at FLMGMA’s 2023 Annual Meeting in Orlando, FL.  DrMarketingTips Show co-host and Insight Marketing Group VP and Managing Director Corey Gehrold was a featured speaker at the conference and now you can tune in and discover how the top marketing strategies of 2023 can take your medical practice to new heights.  Tune in to this episode to learn: Innovative strategies and emerging trends reshaping the healthcare marketing...

For healthcare providers, employee engagement is critical for developing a strong practice culture and retaining staff. In this episode of the DrMarketingTips Show, Jennifer and Corey discuss the seven essential employee engagement tips that every practice needs to know. High staff turnover rates are a common issue in the healthcare industry, and a lack of engagement can be a significant contributor to this problem. By following these tips, practices can train, onboard, motivate, and engage...

In this episode, Jennifer and Corey discuss the new referral patterns emerging in the healthcare industry. They highlight the rise of digital healthcare services that require local referrals, and how this creates a new potential referral segment for medical practices.  The hosts give examples of companies in different healthcare areas that have established referral networks, such as Hinge Health and The OrthoForum. They also discuss the challenges of tracking referral data and how this...

For medical professionals, improving website accessibility can mean finding ways to attract and retain patients online, increasing access to your services. However, streamlining your website for patient engagement is not the same as meeting accessibility standards set by the Americans with Disabilities Act (ADA). In fact, in some cases, your online marketing may conflict with current laws put forth by the ADA.  While certain ADA standards may seem straightforward, many practices fail to meet...

There is no question that artificial intelligence is a powerful marketing tool. From targeted advertising to online chatbots, we’ve seen the emergence of AI systems that have rapidly changed the face of medical marketing, offering highly effective strategies for attracting and engaging new patients.  With the recent release of ChatGPT, medical professionals have the opportunity to add yet another tool to their AI marketing arsenal. Drawing information from across the internet, language-based...