In the creative business world today, being present online is really important. You already know this, right? Having a website and a strong social media presence are a huge part of our daily work - clients find us here, we connect with fellow business owners here. We showcase our work and who we are online. And yet, there is a big opportunity for online visibility that I think a lot of us are missing. Thankfully, I have an incredible guest today who is an expert on getting noticed all over...

In this episode, we discuss how to diversify your income by creating multiple streams of income. We take a deep-dive into one photographer's journey into photo editing and how she stabilized her business by building an editing company. Klaire Sabbagh, this episode's guest, is owner of Klaire Dixius Photography. Klaire is a wedding photographer serving the DC area, and also offers Photo Editing services for other wedding photographers with a small but mighty team of 6 editors. She also is a...

As your business grows, so do your responsibilities. If you want to continue growing and scaling your business without burning out or working around the clock, at some point you need to outsource. But where do you even start? Thankfully, there are professionals and businesses who specialize in helping you with this very thing - they will do the tasks you don’t want to do so that you have more time in your life to do the things you DO want to do.   In this episode, I'm talking with Adrienna...

UPDATE: as of March 2022, Rebecca has openings for new clients! Contact her by reaching out via the options listed below in "resources." On this podcast episode, I have a conversation about ADHD with Rebecca Tolbert -  a therapist and ADHD Coach who specializes in helping women create lives they love.  As someone who was diagnosed with ADHD a few years ago, I know how life-changing it can be to understand this disorder better and also figure out ways to make it compliment your life rather...

Do you have your email opened right now? If you’re sitting at your computer or even on your phone, there is a good chance that the answer is yes. I wouldn’t’ even be surprised if you’re scrolling through it at a stoplight or in line at the grocery store right now. You hate it, and yet it sucks you in day after day. Three hours go by and it feels like it’s been 5 minutes . . . and you’re somehow still not closer to answering all those messages. More emails come in faster than you can respond...

How much time each week do you spend on administrative tasks? I’m talking about sending client emails, booking dates on your calendar, collecting payments, and generally making sure all of your projects are up to date and where they need to be. Is it 8 hours? 10 hours? Half of your work week? We all know that taking care of customers is essential to having a successful business. It doesn’t matter what type of business you have - if you have paying customers (and especially if you are...

In this episode, we’re talking all about one of my favorite subjects - sales. How to sell to your clients. I know that the word sales makes a lot of people feel icky, but what we’re really talking about when we talk about selling is connection. Making a meaningful connection with a potential client. I have a special guest on the show today who has refined and perfected her sales process for her wedding clients, and we’re having a conversation how she has grown her company exponentially in 5...

Scaling your business refers to the ability to grow or increase the amount of work (or sales) exponentially in a sustainable, cost-effective way - and by sustainable, I mean financially AND practically speaking. Successfully scaling your business means that you have created a structure and framework that allows you to continually grow and sell more or your service - without also having to do more work OR spend so much money that it no longer makes sense. In the creative service industry...

Are you an introvert or an extrovert? I’m guessing that you know the answer to that question. But, do you know how the answer to that question impacts your business? Our personalities impact that way we do business, especially when it comes to interpersonal interactions - both in-person and online. Showing up online and using social media and other online tools to grow your business is something we talk about a lot. If you are an introvert who sometimes feels totally out of their element or...

I was recently talking to a friend who is starting her own business from the ground up and she was asking me what most surprised me in my first year of business. It got me thinking about all the unexpected elements of being a business owner - so much so that I was inspired to make this episode! I thought it was such a great question, I never thought to ask this myself. But thinking back, there are so many unexpected, surprising elements of being a business owner that I really wish I had known...

What, right now, is stopping you from achieving what you’re dreaming of? Did you think of something specific? Or maybe a few things? For many of us, we feel held back by something - whether it be a lack of knowledge or a skill set, or even fear. Today, I’m talking with special guest Amanda Joyce Weber about common myths, or false beliefs, that hold us back from being successful, and also exploring what we can do to overcome these things. More about Amanda: She is a mindset and sales coach...

Imagine, at this time next year, looking at your bank account and the money you made from your business in the last 12 months, and it’s way more than you made in the past. Not only that, but you feel more balanced, happier, better rested, without a HINT of burnout or exhaustion from over-working. That sounds pretty freaking good to me, what about you? Today’s episode is focused on this balance - making money & enjoying life - with a particular emphasis on specific strategies that can...

I don’t know about you, but I am really good at dreaming up a plan. I am a big-picture thinker, and I constantly have new ideas floating around in my head.  Actually executing them and getting results? I am not as good at that! Can you relate? In the last four episodes of this podcast, I have been walking you through the essentials of how I have grown and scaled my business in the last 2 years. Growth that not only led me to double my business income, but also to be much happier, healthier...

I think the term “business plan” is kind of intimidating.  For me, the term seemed like something you learn how to do in business school, and it only really applied to big businesses. But actually, to be honest, I had no idea what a business plan actually was. Sure, I could have guessed, but if you had asked me to sit down and write a business plan for my business, I would have felt very overwhelmed and had no idea where to even start. Well, about two years ago, when I made some major...

What do you think of when you hear the word “identity?” What about when you think of your own identity? Who are you? Identity is what makes you, you. It’s all those qualities, beliefs, character traits, values - all of those things that make you an individual. That make you unique. Knowing who you are - well, that’s pretty important to being healthy, well-functioning, whole human being. Our businesses also have an identity, too. And as the owner and creator of that business, we get to have...

USE THIS FREE GUIDE TO FOLLOW ALONG WITH TODAY'S EPISODE: 3 Steps to Creating a Personal Vision Statement Today’s episode is the second episode of REFOCUS - a five-part series that is all about building foundational business strategies for the new year that will totally transform your business into a well-organized, strategic and carefully-structured organization so that you can grow and scale your business. Last week I shared the four elements I have used in my own business to double my...

Hi! If you didn’t already know, this is Week 1 of a 5-part podcast series called REFOCUS. REFOCUS is going to walk you through a few foundational business strategies that I personally use in my business and that have totally transformed my business from a fly-by-the-seat-of-my-pants operation to a well-organized and carefully structured business that has become scalable (which basically means I have created a sustainable model for increasing profits continually without working more hours in a...

Good fortune alone does not create success. You can’t run a sustainable business and live a successful, fulfilled life running simply on luck and forces outside your control. All long-term successful business owners have taken certain effective steps towards business success, and also towards building a successful life. If your personal life is falling apart, your business probably won’t be long behind it. There are certain practices and strategies common behind nearly all long-term success...

Here we are in December . . . how are you doing? Are you filled with passion and excitement about your work, super excited to use all the extra time on building your business,  or are you ready to crawl into a hole, stuff yourself with leftover halloween from October and scroll Instagram until you cry about how you need to be doing more with Reels.  Really hoping you’re more on the “excited passionate, free time” side of things, but I also wouldn’t be surprised to hear you’re vibe is...

On this episode of Everyone Wins, wedding videographer Taylor Petrinovich shares her success story of growing her business at a rapid-fire speed. When it comes to pricing, Taylor is a success story to follow: she grew her videography business from zero to luxury in a crazy fast timeframe, and she has some insider tips to share. Listen now! RESOURCES: FREE TRAINING: Taylor's Free Resource for Growing Your Business Taylor's Elevate Mastermind  The LevelUp Co.

This episode is all about how to find your brand voice. My guest, Kaitlyn Parker, is the founder, lead copywriter, and wine enthusiast behind Copy Uncorked - a copywriting and brand strategy studio pouring up compelling words to help brands grow. Based in Virginia Beach, Kaitlyn holds a Master’s in Strategic Communications and has worked with over 100 clients worldwide in her 6+ years of industry experience. She's also developed Copy Uncorked's two signature courses—Vine to Voice™ and The...

On this week's episode, I'm chatting with Kristin Kaplan. Kristin is a digital COO (integrator) for multiple 6-figure businesses, as well as a wife, mother to three kiddos, and organization addict. On top of her client work, Kristin is the host of the Planning for Profit Podcast and the creator of the Digital COO Academy. The Academy is a program designed to help Virtual Assistants, systems, experts, and other integrator-types step into their COO shoes to better support their CEO clients (and...

Pricing is a topic that I am so long overdue to talk about on this podcast because it’s actually something I feel very strongly about, and I’m going to bet you will be surprised by what I have to say, AND by my own magic formula for pricing my business’s wedding photography services. Here’s a hint: it’s a LOT more simple than you think. So let’s start talking! Resources Mentioned: Free Downloads: Magic Formula Pricing Calculator Podcast Episodes: Episode #018: 5 Stats You Need to Start...

On today's episode, I'm interview Jeff Armstrong of Jeff & Michele and host of his own podcast,  The Real Jeff Armstrong Podcast. Jeff has a unique perspective on SEO - one that I haven't really heard before, but that I find incredibly compelling and also way more practical and helpful than most SEO expertise I've heard in the past. Listen in to hear about how Jeff uses intentional branding strategies to supercharge his SEO and reach a huge audience of ideal clients. RESOURCES...