Earshot Creative Review, June 2012
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Description
his month we meet Dan Mumford, Manager of Station Sound at BBC Radio 1 / BBC Radio 1 Xtra and Absolute Radio's Senior Producer, Brian Murphy. Both picked up prizes in the recent Sony Radio Academy Awards. You'll hear an "awesome foursome" promo from the winning BBC Radio 1 Xtra station sound entry and the Geoff Lloyd "complaints" promo from Absolute Radio that was awarded the top prize for Best Single Promo or Ad. This month we also discover how Absolute Radio is promoting the benefits of online listening, why Radio 1 went overseas for its latest imaging and Dan Mumford reveals who does Fearne Cotton's segues. Clue: it's not Fearne. Our producers' inspiration comes from Dollar Shave Club and the BBC Radiophonic Workshop and... "from the mountains to the sea"... we mark the lost art of the local radio station song. Full details at https://www.earshotcreative.com - if you'd like to get in touch email [email protected] or call +44 20 7099 3133.
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