In this podcast, we explore leveraging AI-driven ecommerce for business growth through data analysis. Our featured guest on the show is Charles Camisasca, founder at ecommboardroom.com.Topics discussed in this episode:How AI be used to benefit ecommerce businessesWhat are some challenges of using AI for ecommerceHow AI helps ecommerce businesses with data analysis and content creationWhat are the current trends in Ecommerce & AILinks & ResourcesWebsite: https://www.ecommboardroom.com/...

In this podcast episode, we discuss how to make this years peak shopping season a success with automation and AI. Our featured guest on the show is Mark Simon, VP of Strategy at Celigo.com.Topics discussed in this episode:Importance of automation in peak shopping seasonsChallenges faced by smaller companies with automation as they growSignificance of adopting an "automation first" mindset in e-commerceThe importance of good data for effective automationIdentifying areas for improvement throug...

In this podcast episode, we discuss how to maximize your ROAS in Shopify. Our featured guest on the show is Simon Kruger, product owner and marketer at trackifyapp.comTopics discussed in this episode:The most common mistake that affects return on ad spendThe crucial metrics in evaluating ad performanceWhat pixels are and why they are important Why properly setting up tracking is crucialHow to get started with tracking as a beginnerWhy first-party pixel tracking is important for the futur...

In this podcast episode, we unpack the strategies to make your business sale-ready. Our featured guest on the show is Chris Shipferling, Managing Partner at GW Partners and Founding Partner at SouthCol.coTopics discussed in this episode:How to get your business ready to sell at a higher priceHow to attract potential buyers by making improvements across the company The role of investment funds in providing capital to help businesses growWhy buyers and sellers often have different price e...

In this podcast episode, we talk about how attribution can help business leaders and executives make smarter decisions about where to spend their marketing money. Our featured guest on the show is David Saxon, CEO of Attribution at attributionapp.comTopics discussed in this episode:Why attribution is crucial for business leaders and executives in making informed marketing decisionsHow a click-based, first-party data model provides a "single source of truth."The different attribution models, i...

In this podcast episode, we discuss strategies to maximize your business's value when it's time to sell. Our featured guest on the show is Emmett Kilduff, Co-Founder and CEO of thefortiagroup.comTopics discussed in this episode:The process of selling a businessWhy should you start planning for a business sale earlyThe 7-step M&A process for a successful business saleHow to prepare for a business exitHow market trends affect business valuationHow long it takes to sell a businessAnd moreLin...

In this podcast episode, we discuss how Shopify brands can use WhatsApp for commerce. Our featured guest on the show is Arjun Paul, CEO/Co-Founder of zoko.io.Topics discussed in this episode:Why is WhatsApp becoming popular for ecommerceWhat's the best way to start using WhatsApp marketing for businessHow to decide message frequency based on market and notification typesWhat automation does WhatsApp's API offer businessesLinks & ResourcesWebsite: https://www.zoko.io/Shopify App Store: htt...

In this podcast episode, we discuss how to ensure your business is sales tax compliant. Our featured guest on the show is Matthew Campbell, co-founder at breezyfile.com.Topics discussed in this episode:What are the main requirements for sales tax complianceHow does Shopify help merchants with sales tax complianceWhat makes the US sales tax system tricky for non-US sellersHow do penalties work for not following sales tax rulesLinks & ResourcesWebsite: https://www.breezyfile.com/Shopify App...

In this podcast episode, we discuss what you should know about website errors and how they are impacting your business. Our featured guest on the show is Kailin Noivo, co-founder of noibu.com.Topics discussed in this episode:Why e-commerce errors matterHow to proactively manage errors Strategies, technical integration, Noibu case studiesWhat streamlines errors: Bug reporting processWhat to do for payment, communication issues Links & ResourcesWebsite: https://noibu.com/LinkedIn:...

In this podcast episode, we discuss how to drastically improve your email deliverability and generate double the revenue with your email marketing channel. Our featured guest on the show is Nikita Vakhrushev, Founder/CEO at aspektagency.com.Topics discussed in this episode:How to improve email deliverability Why opening rates are not a good KPI to use anymore How AI is used in email marketingImportance of segmenting your email list Case study: How email restructuring increased ...

This episode dives deep into building the perfect customer journey and tailoring experiences to individual needs. Learn how to turn strangers into raving fans. Our featured guest on the show is Amanda Elam, Chief Marketing Officer of Bloomreach.com.Topics discussed in this episode:What obstacles do you see in merging different data for a full customer profileHow important is aligning brand perception with data-driven customer profilesWhich data points are most valuable for tailoring the onlin...

In this podcast episode, we discuss how to successfully expand your ecommerce brand to Europe. Our featured guest on the show is Björn van Brakel, Vice President at salesupply.comTopics discussed in this episode:What hurdles do US ecommerce firms encounter when entering EuropeWhy handling European language and culture in customer service is crucialWhat rules must US businesses follow before selling in EuropeWhat industries or niches are currently thriving in European ecommerceLinks & Reso...

In this podcast episode, we discuss how to master product sourcing and importing. We talk about how to choose the right product and provide a step-by-step process of sourcing from China. Our featured guest on the show is Brendan Elias, Founder & CEO at atozformula.com. Topics discussed in this episode: How can merchants check if there's enough demand for their product What mistakes do new online sellers make when sourcing productsHow can ecommerce owners avoid scams when sourcing...

In this podcast episode, our host Claus Lauter reflects on transforming an idea into a top-rated Shopify podcast with 23,000+ monthly listeners. Learn about the strategies for growing a podcast, including AI tools for social media, and upcoming YouTube expansion plans. Gain insights into Claus's nomadic lifestyle and engage on topics like ecommerce coaching and exciting expert guest episodes. Topics discussed in this episode: How AI tools enhances reach and efficiency of content...

In this podcast episode, we discuss intellectual property, trademarks, and copyrights. Find out why trademarks are essential for any online business and how to protect your ecommerce brand legally. Our featured guest on the show is Guido Laredo, a Swiss-Argentine attorney specializing in IP law. Topics discussed in this episode: The Importance of Brand Protection in a Competitive MarketHow Strong Trademarks Increase Business ValueWhy Trademark Protection is Essential for Online StartupsWhen...

Discover practical insights on reducing and optimizing credit card processing fees in this episode featuring Matthew Rej from merchantcostconsulting.com Topics discussed in this episode: What misconceptions online merchants have about credit card processing feesHow merchants can tell if they're paying too much for credit card transactionsWhat are of the hidden costs associated with credit card processingWhat factors should eCommerce businesses consider when changing payment gateways. Links...

In this podcast episode, we discuss how to master Amazon's toolkit for growth and how to best utilize it to your advantage. Our featured guest on the show is Jenna Lieber, Client Services Director at turnkeyproductmanagement.com Topics discussed in this episode: How sellers manage Prime Day sales without discounts using coupons and Prime dealsWhat Amazon's Creator Connections program is and how does it benefit sellersHow Amazon sellers reuse content while complying across listings  &...

In this podcast episode, we discuss how to use AI to optimize revenue streams and grow the digital marketing for your ecommerce brand with AI-driven analytics. Our featured guest on the show is Brian Warrick, Head of Revenue at Baresquare.com. Topics discussed in this episode: How is AI changing ecommerce in digital marketing and revenue growthWhat impact AI-driven analytics has on content production and shopping experiencesHow can AI offer instant insights into revenue streamsWhat's the...

Today, we're revisiting the episode featuring Travis Mariea, CEO of flxpoint.com. We discussed automating and optimizing dropship, marketplace, and fulfillment operations, as well as the complexities of integrating dropshipping into an existing ecommerce setup. Topics discussed in this episode: What's the benefits of dropshipping and how has it evolved in recent yearsHow to distinguish traditional dropshipping from models for established retailers and influencersWhat's the main complexities...

In this podcast episode, we discuss  partial payments and why it's a powerful selling strategy in 2024. Our featured guest on the show is Diana Birsan, cofounder of hypehound.io. Topics discussed in this episode: How the pandemic shifted partial payment norms for Shopify usersWhat challenges arose in creating the partial payment solutionHow deposits aid production sustainability effortsWhat's involved in setting up deposits and partial payments on Shopify Links & Resources Website:...

Today, we revisit the episode with Jacques van der Wilt, founder and CEO of DataFeedWatch.com, where we talked about feed optimization and why it increases your pay-per-click conversions. Topics discussed in this episode: How does data feed optimization impact pay per click conversionsWhat challenges do merchants face managing product data feeds for adsHow Data Feed Watch aids in optimizing product data for advertising campaignsWhat other advertising channels do merchants rely on besides...

In this episode, we discuss how to take the guesswork out of pricing and how new AI pricing technologies can streamline your revenue growth. Our featured guest on the show is Simeon Lukov, founder and CEO of dynamicpricing.ai Topics discussed in this episode: How AI technology revolutionized the process of pricing optimization for businessesWhat are the key benefits of incorporating AI into pricing strategiesHow can AI technology help overcome critical errors of merchants' pricing...

From the archive: In this podcast episode, we discuss store features that help you turn customers into superfans and how to maximize the purchase experience with quizzes. Our featured guest on the show is Lindsay Kolinsky, Director of Marketing of okendo.io. Topics discussed in this episode: What are ways brands can use quizzes, surveys, and reviews to make shopping more personalizedWhat are the benefits of a single customer profile merging quiz, review, and survey dataHow do referrals,...

In this podcast episode, we talk about the crucial aspects of managing an ecommerce business effectively and scale with confidence. Our featured guest on the show is Tahar Ouhrouche, CEO / Co-Founder at qoblex.com Topics discussed in this episode: What challenges do small to medium ecommerce businesses face when growingHow Xero and QuickBooks Online integration assist ecommerce businesses with accounting challengesWhat are the challenges with using traditional ERPsWhat are the drawbacks of...