In this episode, John talks with Mike Black, SVP of Global Marketing at Profitero—a platform brands use to accelerate their eCommerce sales. John and Mike discuss the ins and outs of the digital shelf, the importance of eCommerce education, the massive shift brands are making to eCommerce, and so much more.  Mike Black's marketing background spans leadership positions in both product marketing and demand gen at multiple global analytics companies. Prior to Profitero, Mike was Vice President of Product Marketing at Nielsen, where he was responsible for launching new analytic products for the company’s retail measurement business. Before that, he was the global head of marketing for Nielsen’s Innovation Practice. Prior to Nielsen, Mike was Vice President of Affinnova, a predictive analytics company that was acquired by Nielsen in 2014. His career started at Staples, where he held roles in both marketing and corporate public relations. Follow Mike Black on LinkedIn: https://www.linkedin.com/in/mikeblack/-----Connect with John Ghiorsohttps://www.linkedin.com/in/johnlouisghiorso/https://twitter.com/johnlghiorso?lang=enConnect with Orca Pacifichttps://orcapac.com/https://www.linkedin.com/company/orcapacific/https://twitter.com/OrcaPachttps://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg