Cody Wittick is the man. College hoops player. Agency owner. Podcast host. And, now, new dad! Most important for this discussion: Cody knows how to scale DTC brands with influencer marketing.  In this episode, we discuss the right and wrong ways to build an influencer marketing program. We talk about winning creatives and who's smarter: media buyers or the machine. And highlight the parallels between running a business and being a father.  What was my favorite part of the conversation, you ask...?  How to use influencers to build a creative flywheel. I'm convinced you need enough quantity and quality of creative on a weekly basis to scale on all of your most important platforms.  And in the episode, we talk about how. Enjoy!