The game of eCommerce is changing, and so are the tactics to acquire more customers using paid media channels. Dennis Yu and Valentin Radu shared some great insights that you might find useful about using creatives to improve customer acquisition.

Having better creatives will start to be a lot more important than targeting the right people because channels like TikTok have algorithms that are mostly focused on how well the content satisfies the user while using the app. Dennis Yu and Valentin Radu shared their thoughts on why TikTok ads can be profitable for eCommerce businesses and how to reach profitability with great content.

eCommerce marketers are trying to achieve great results but are neglecting many aspects of the market and the audience. Valentin Radu and Dennis Yu described more of the common lies that eCommerce marketers are telling themselves and how to avoid making the same mistakes.

eCommerce marketers are trying to achieve great results but are neglecting many aspects of the market and the audience. Valentin Radu and Dennis Yu described some of the common lies that eCommerce marketers are telling themselves and how to avoid making the same mistakes.

As ROAS keeps going lower and lower due to iOS updates and the beginning of the cookieless era, demand generation is becoming harder and harder for eCommerce businesses nowadays. In this episode, Valentin Radu and Dennis Yu talk about ways to improve demand generation while having CLV in mind.

To run a business and be the leader of a whole organization requires more than just management skills. You need to be able to picture the future you want to create and then figure out ways to share your vision with every employee that chooses to believe in you and your idea of what the future should look like. Valentin Radu and Dennis Yu shared their thoughts and experiences on how to craft a great entrepreneurial mindset and become a better leader for your company.

Valentin Radu and Dennis Yu shared their wisdom on prioritization traps in eCommerce, employee journey vs company journey vs customer journey, the eCommerce Growth formula, and about the agency game in the future.

Valentin Radu and Dennis Yu shared amazing insights on how to survive in the cookieless era, how iOS 14 and 15 is shaping the future, Facebook ads, and more.

Dennis Yu and Valentin Radu kicked off the start of a new season of eCommerce Growth stories to share even more valuable insights on how to grow an eCommerce in a constantly changing era of no cookies and low ROAS.

Sarah Sennett is a digital marketer with over 13 years of experience in digital marketing in B2B, B2C, and e-commerce. She's worked in-house and agency-side at both startup and corporate businesses. Sarah is currently the Head of Agency Marketing at Shopify Plus e-commerce agency Swanky and we're meeting her this Tuesday to talk about eCommerce internationalization as an excellent opportunity for know-how growth.

Rachel Jacobs, the founder of Ecommerce Partnerships, is the industry leader in helping eCommerce agency owners across the globe step away from the day-to-day of running their agency so they can focus on growth. Rachel is accelerating growth for eCommerce agencies and we want to hear all about it, so we invited her this Thursday to listen to her story.

Lisa Popovici is the co-founder of Cartloop, a conversational SMS marketing app for eCommerce brands. She's a Med School graduate turned to tech, an entrepreneur with over 6 years of eCommerce experience, now bringing the in-store experience online, one text message at a time. She's sharing her message about conversational e-commerce this Thursday and we are eager to hear it!

Lucas Walker is a serial entrepreneur with three successful businesses in the software, eCommerce, and media spaces, working on bootstrapped and venture-funded companies. There is nobody with the experience he has and we are proud to have him as our guest this Thursday to talk about what is happening in this crazy era of eCommerce.

Dropping truths bombs about data, privacy, marketing, and technology with Steen Rasmussen and Valentin Radu. Steen Rasmussen stands out in digital marketing and analytics because he has a much more commercial focus than you normally expect in an analytics nerd. He is very much into big thinking, networking, community building, and he’s absolutely not afraid to share every single thing he knows.

Debbie Mecca is currently the Director of Marketing for a family of Shopify apps such as Trackify X, Product Customizer, In Cart Upsell, and more at LTV SaaS Growth Fund. She is also the Founder of Causeway 305, a Shopify marketing agency. In this episode, we chatted about some of the 10 apps she is currently taking care of, such as Trackify X, Product Customizer, In Cart Upsell, and more, and how is she building an app collective to grow stronger the app developers community, to help...

Andreas Düss is one of the founders of Nourish Food Marketing, Canada's only full-service marketing agency specializing in working with food and be clients. He is also part of the team of founders behind the Boreal Botanical brand and we are meeting him this Thursday to see how they are bringing the world's first RTD product brewed from medicinal mushrooms to market.

Using Google's advanced machine learning models, Google Analytics 4 can automatically alert you to significant trends in your data - like products seeing rising demand because of new customer needs. It even helps you anticipate future actions your customers may take.

Greg and Chris Meade and their childhood friend Mike Delpapa had the idea of merging four square and volleyball into a new sport. CROSSNET is the world's first four-way volleyball game, combining elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. We are chatting with Chris Meade in this episode to understand how CROSSNET is taking over the world - and how they will officially air on ESPN this August.

Katelyn, the first female C-Suite executive at Rowing Blazers, scaling the lifestyle brand to #8 on SimilarWeb's 15 fastest-growing DTC brands by web traffic in 2020, during the COVID-19 pandemic. She is an expert in sustainable, scalable global growth, cross-border solutions, website migrations, data architecture, and supply chain management. As a Marketing professional, Katelyn believes in data-driven decision-making, focusing on multi-path attribution and strategic management across all...

Daniela and Joe from Lovingly are helping to bring the "in shop" flower buying experience into the online world and they are coming to the Ecommerce Growth Stories to tell us all about it.