As viral marketing has proven, building your brand around a trending topic can propel you into the spotlight. While the path to success is different for every business, this episode follows Matt Fiano’s journey as co-founder and CDO of the clothing and fashion company, Ivory Ella. Alongside hosts Sabir Semerkant (SVP of eCommerce at VaynerMedia) and Mac King (Partner Manager for Shopify Plus), Matt explains how he was able to monetize a social media meme account after steadily gaining nearly...

What do cool kicks, cricket protein and eCommerce have in common? Props from serial entrepreneur and CEO/Co-Founder of VaynerMedia, Gary Vaynerchuk. In this special episode (shot on Gary’s birthday), VaynerMedia’s SVP of eCommerce, Sabir Semerkant, and Partner Manager for Shopify Plus, Mac King, learn how the launch of Gary Vee’s KSwiss Signature Shoes broke the internet. Speaking from the heart, Gary covers his love for win-win situations (i.e. success through failure), hacking emerging...

It’s no surprise that Amazon has become more than an eCommerce powerhouse, and in this episode, you’ll hear proof points from co-founder of Thursday Boots Company, Nolan Walsh, and Vice President of Digital Media at VaynerMedia, Lee Elliott. Speaking with VaynerMedia’s SVP of eCommerce, Sabir Semerkant, and Partner Manager for Shopify Plus, Mac King, Nolan explains how selling Thursday Boots DTC (direct to consumers) initially helped cut out the middleman, but fell short on building faith in...

Online shoppers have high expectations when they place an order, especially during Black Friday and the holiday season. In this episode, Nicole Gardner (Chief Operating Officer of Dormify) and JD Woods (CXO/Chief Experience Officer of third-party logistics provider, Dotcom Distribution) share their insights and ways to improve the checkout and delivery experience while avoiding disappointment. Alongside VaynerMedia’s SVP of eCommerce, Sabir Semerkant, and Partner Manager for Shopify Plus, Mac...

To pay, or not to pay. Or both? That’s the “driving” question in this episode about generating traffic in your media ecosystem with Director of Revenue Acceleration at Shopify Plus, Marc Weisinger. Alongside hosts Sabir Semerkant (SVP of eCommerce at VaynerMedia) and Mac King (Partner Manager for Shopify Plus), the group compares an organic versus paid approach. Starting with the value of sweat equity in SEO and email marketing, they go on to describe the benefits of optimizing your mobile...

With the holiday shopping season in full swing, eCommerce is once again poised to be one of biggest (and most effective) ways for brands to cash in during occasions like Thanksgiving and Black Friday. In the first episode of a 6-part mini-series podcast, VaynerMedia’s SVP of eCommerce, Sabir Semerkant, and Partner Manager for Shopify Plus, Mac King, discuss the importance of building a calendar of key dates in November and beyond (e.g. Cyber Monday and Free Shipping Day), as well as having a...