Lisa Juarez is the founder and creative director of Palm and Palma, a packaging and brand design studio for CPG brands. Palm and Palma's mission is to help emerging brands land retail shelf space with optimized packaging so they can get their products into the carts of more customers. In this episode we talk about Lisa's journey from psych major to powerhouse graphic designer, and how her creative career has evolved to servicing ecommerce brands with their packaging design needs.  Topics covered in this episode are: How your brand design should reflect your customers' needs, your brand's message, and brand values.  How to approach design in a way that helps your product stand out from your competitors Creating packaging that is functional but also has aesthetic How to use Eco-friendly package design while still being on brand  How brands can tell their story with their packaging Using color theory to attract your ideal customer and MORE! Tune into this week's episode to learn more about brand and packaging design for your product based business.  You can catch up with Lisa and learn more about Palm and Palma on her website https://www.palmandpalma.com/ or on Instagram @palmandpalma