How do you know if a business idea is going to be profitable? On this week's episode we talk about what to do if you get an idea for a business and how to go about validating that idea. Validating your market, your market niche and the profitability of your new business idea is KEY before going down the road of building and pursuing that new idea.  Tune in to hear all about business idea validation and profitability on today's episode of the Ecommerce Savvy Podcast.  

This week (after a long break) I come back chatting with you about starting a new ecommerce business from the ground up!  Yes, I am coming back intot the product biz space with a brand new biz idea and you can tune in today to see how it started, how long Ive been thinking about it, and take you all along the journey with me as I venture into this new start up!  Cheers! xo, Deonnah

In this episode, we dive deep into the world of brand protection with Chandler J. Esq., a seasoned attorney specializing in brand, business, and intellectual property law. Whether you're launching a startup or managing an established product-based business, safeguarding your brand is paramount in today's competitive marketplace. Chandler shares invaluable insights and actionable strategies on trademarks, patents, and copyrights, offering listeners a comprehensive guide to fortifying their...

On this week's episode I sit down with Giulia Ruozzi, Business & Etsy coach, and long time Etsy seller. With 10+ years of Etsy under her belt, Giulia dives deep into Etsy SEO, Etsy pricing strategies, competition on the platform, what makes good product photos for the platform, how to get found in a saturated market, competition on the platform (and why thats a good thing) and how NOT to be a copycat (and why you should strive to be unique). Tune in to this week's episode if you sell...

In this episode we dive into 4 areas to consider if your shop is struggling to make sales.  We dive into targeting, SEO, website copy, shop design, sales and marketing, and more!  Enjoy this quick 10 minute episode on how to improve your Shopify store. Alos, the Ecommerce Savvy Membership is opening soon! If you are interested you can hop on the waitlist here.

On today's episode I talk about why Shopify isn't the problem, and unravel the common misconception that the platform is to blame when it comes to certain challenges sellers face when using Shopify. I also dive into the importance of taking action over striving for perfection and how this plays into understanding your target market, optimizing your website for search engine visibility, and the significance of user experience design. Other topics on this episode are:  Understanding Your...

This week I sit down with The Estie Bestie™ Athena Reavis is an esthetician, product biz owner, patent owner and all round trailblazer in the esthetician world!  She took her biz savvy to a whole new level when she discovered that there was room to grow her product brand under her service based busienss. How did she do it? Simply by trademarking a memorable phrase and creating her ow patent for a particular facial tool had been forgotten about but still used widely in her industry.  Hear...

Wedding jewelry designer turned FB Ads strategist, Hattie Dunstan and owner of Funstans Marketing, is no stranger to product biz ownership. On this episode we talk about her journey, how she happened into FB Ads, and owning a marketing agency.  Hattie also runs an AI Marketing Membership, helping biz owners master the art (and science) of AI and how to use chatbots in today's Marketing landscape. Oh, and we also talk about what OpenAI is doing for product biz owners, specifically.  Tune...

RT Custer is the co-founder and CEO of Vortic Watch Company. Vortic is a high-end wristwatch engineering and manufacturing company that pairs classic watch making techniques with innovative modern technology, where each piece of a Vortic watch carries a unique story and a part of American history.  In this episode we talk about boost strapping an idea to a fully fledged company why it's important to start any company with a minimum viable product and test to see if there is product market...

Welcome 2024! In this episode I cover a bit about my story, and when I knew it was time for a change in my business. I also reflect on 2023 and things I did to move my business forward in 2024. This episode I also talk about: Why it's important to embody the vision you have for your business Why it's important to have a deep connection to your vision and how it help move you forward in times of uncertainty Being open to the signs that the universe is trying to tell you at every moment...

Lisa Juarez is the founder and creative director of Palm and Palma, a packaging and brand design studio for CPG brands. Palm and Palma's mission is to help emerging brands land retail shelf space with optimized packaging so they can get their products into the carts of more customers. In this episode we talk about Lisa's journey from psych major to powerhouse graphic designer, and how her creative career has evolved to servicing ecommerce brands with their packaging design needs.  Topics...

In this episode we chat with Shlesha Pandey of EcomRevolutionX, a conversion copywriting and email marketing service business for ecommerce brands. Shlesha holds nothing back, and dives deep into email marketing strategies that are sure to help you convert more sales from your existing and future customers. Some of the topics covered are, how the ecommerce landscape has evolved post-pandemic, new technologies that have come into play over the last few years (like AI and Chat GPT) and what to...

On this week's episode we sit down with Jenny Parulski, founder and CEO of Ads Uncorked! From highschool math teacher to Meta Ads Strategist, you could say that Jenny is a wiz with numbers. In this episode we talk about tips and tricks for what's working now, and include what you can do for 2024 to keep your ads making you money!   Other topics include: The power of UGC Content How Meta's algorithm is far more intelligent than we think! Ads budgeting and targeting tips Why you...

On this episode we dive deeeep into all things social media for product based businesses with Jessica Sheehy. Jessica Sheehy, is the Founder + CEO of Social Savvy, a social media marketing & education company specializing in helping small businesses grow on social media through content that converts and proven organic strategies. Their mission at Social Savvy is to empower small business owners and entrepreneurs alike to grow their impact and income with social media. In this episode we...

On this week's episode, we're diving into e-commerce growth strategies with Sandy Dedeian, a renowned consultant and expert in helping direct-to-consumer (D2C) brands scale successfully. With a wealth of experience and a proven track record of assisting businesses in their growth journey, Sandy has solidified her reputation as a go-to authority in the e-commerce landscape. Topics covered in this episode include: Critical aspect of knowing when you've achieved product-market fit.  The...

In this week's episode we sat down with co-founder Alicia Long. Alicia is the founder and CEO of the product Nutr, a product that makes nut milk from scratch. We talk about how she started her company, how she ended up on Shark Tank, how TikTok was instrumental in their brand growth, and how she now sells her product in Target, Costco, Starbucks and other retail locations.  Alicia also teaches entrepreneurs how to use TikTok in order to reach your target audience, and is a firm believer that...

Summer is finally over and we are bringing the podcast back!  Im so excited ti have fresh new episodes coming up. Also, my new program, the Shopify Traffic Accelerator is officailly open! Take a lilsten to learn more about the program and click the link below to register.  https://shopifytrafficaccelerator.lpages.co/register/

In this week's episode we are talking about how to integrate ChatGPT into your product business. I talk about how to use it to help you streamline your workflows, gather insightful data about your customers, and how it can save you heaps of time in your daily, weekly and monthly marketing tasks. We have been hearing lots of negative thoughts about AI, and there is currently a lot of fear mongering surrounding the subject. So why is it getting such a bad rap? It's the next big shift taking...

Are you multi-passionate? If so, this episode is for you.   This week, I sat down with business and marketing mentor Madison Tinder aka The Pivot Queen! We talk about following your passion, how to avoid burnout and the importance of finding the gaps in your market.    Madison started off successful as an entrepreneur, but was struggling internally and knew that something had to chage. That's when she decided to start from scratch, as well as open up her second business Soulful...

There is a room in the market for your unique product and perspective! This week, I spoke with Katie Hunt, founder of Proof to Product. Katie brings her business savvy and over 12 years of wholesale experince. She is a podcast host, business strategist, marketing mentor, and community builder for product-based business owners. In this episode we talk wholesale and how to pitch yoru products to wholesalesr in your niche.   Highlights from this episode include:   You don't have to do this...

The time has officialy come (and gone) the Podcast has a new name and I am so excited about where the vision for this new change will be taking us.  On this episode I talk about: Why the new name change  The next chapter in my business journey How to identify GREEN FLAGS in your business and when to jump towards them A new program is coming... eCommerce Savvy's new home Tune in now! And dont forget, we are currently gathering reviews for the show. You could win a $50 Amazon gift card just...

What's new with Facebook these days when it comes to paid advertising and getting more converions throught it's paid platform, Facebook Ads Manager? Learn more about Facebook and Instagram Ads on this weeks episode of Inspired eCommerce. In this episode I speak with CJ of Vibing Social. We talk about Ads Manager likes and dislikes, writing for your own brand and how TikTok is giving Meta a run for their money. On this episode you will learn  Why paid ads just work better for eCommerce,...

On this weeks episode of Inspired E-commerce help me celebrate 10 episodes and 100 downloads!   To celebrate I am giving away a $50 Amazon gift card!  You can enter to win by reviewing the show and sending me a screenshot of your review. Your review will then be entered into a drawing to win. Send your screenshot to [email protected]. Winner will be announced April 21st!   This week, I break down the three ways you can boost traffic to your online store. Traffic is the lifeblood of...

In this episode, I sit down with Erin Alexander of Product Powerhouse. Erin helps shop owners show up online with confidence. She believes that running a product-based business is a whole different ball game than what’s being taught by all the online gurus. If you’re ready to grow the visibility and online presence of your Shopify store, she's the person for you. She's also the host of the Product Powerhouse Podcast.   Some highlights from this episode are:    Why are new sellers...