This week I sit down with The Estie Bestie™ Athena Reavis is an esthetician, product biz owner, patent owner and all round trailblazer in the esthetician world!  She took her biz savvy to a whole new level when she discovered that there was room to grow her product brand under her service based busienss. How did she do it? Simply by trademarking a memorable phrase and creating her ow patent for a particular facial tool had been forgotten about but still used widely in her industry.  Hear how Athena took an opportunity to revitalize something old and give it new life, under her new paton and trademark she is taking the Estie Bestie brand to a multi-sven figure empire.  Follow The Estie Bestie on IG @theestiebestie or shop her products online at theestiebestie.com.