It’s not a secret that in 2021, the quality of creatives and creative strategy is a no.1 element you will need to master if you want to be a few steps ahead of your competitors. This is because what would gain the attention of your target audience in 2018 will in many cases not be so relevant in 2021.  While most dropshippers create their ads by buying stock videos or putting together free stuff found on the Internet, Jon Reyes from eComVids.com found another way. He came up with an idea to provide high-quality, custom videos as a service.  In our latest podcast, you’ll find out what helped him build a thriving company hiring over 30 people in just two years. The topics we covered include: Why it’s key to differentiate yourself from the crowd using video  The No.1 strategy to keep yourself relevant in a dynamically changing market  The most important aspect of the creative process that if you get wrong from the get-go, the rest of your work won’t even matter What sets apart successful, attention-grabbing ad campaigns from those that don’t even stop the scroll  A counterintuitive approach to create high-performing videos even if you don’t have a large budget  Can the creative process be templated?  One of the biggest mistakes made by advertisers when they go for long-form videos  How important timing is when it comes to stopping the scroll  What to look for when hiring specialists and why formal education or degrees aren’t the most important thing to have   The team-building aspect that is crucial to creating an environment where creativity thrives  ….And much more!  Enjoy and share your thoughts below.  ⏩ Would you like to have your store’s performance analysed for free by one of our strategists? Book your free traffic & conversions session here: https://salesgenomics.co.uk/mike/​  ⏩ Need help scaling your eCom store /FB ads ? Get your FREE strategy session with one of our experienced growth strategists: https://salesgenomics.co.uk/mike/​ ⏩ For more eCommerce growth hacks, strategies and discussions, join our Shopify Store Owner Community: https://www.facebook.com/groups/ecomm...​ For more information, visit: https://salesgenomics.co.uk