Jessica Totillo Coster is the Founder and CEO of eCommerce Badassery as well as an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the only employee of a 7-figure eCommerce store, now she’s sharing everything she learned the hard way… so you don’t have to. On this episode, we discuss a wide variety of topics including customer acquisition vs retention, general email marketing and eCommerce strategy, and much more.