Israa Alrawi is an e-commerce Email Marketing and Deliverability Specialist who focuses on Lifecycle Growth and Retention. She has a proven track record of driving revenue through email marketing, and has scaled her online store to mid-6 figures in just three months. She uses her expertise in deliverability practices and intentional marketing strategies to help e-commerce brand owners increase their profitability and customer retention rate by over 35% in email revenue.  On this episode, we discuss how to prioritize deliverability, implement email marketing in your business ecosystem, optimize automation flows, thanks to Israa's course about automations at theWinBox.com, and much more.