Michael Hanson is the Founder and CEO of Growth Genie, a B2B sales consulting firm. Previously, Michael was Vice President of Growth at CloudTask, where he worked side by side with the CEO and COO to scale them from 10 to over 200 employees in just 3 years. After working in a variety of revenue roles for 8 years from account management to marketing to sales, Michael realized that the hardest role is to turn cold leads and prospects into warm sales opportunities. Michael thus set up Growth Genie in 2019 to help empower them. As CEO, Michael practices what he preaches with sales to win new business, but most importantly he oversees operations to ensure their clients are happy with the quality of training, playbooks and cadences. On this episode, Michael and I talk about Growth Genie's Sales Playbook, the importance of Sales Cadences, how to balance a personal sales approach with an automated one, and much more.