Cristina Flaschen is the Founder and CEO of Pandium, an eCommerce platform designed to better build, launch, and promote native software integrations. Cristina has worked in technology for over 15 years, running technical implementation, professional services, and sales engineering teams for enterprise software consultancies and B2B SaaS companies. She managed her first product integration project in 2007 and has been obsessed with helping software companies solve interoperability problems ever since. On this episode, Cristina and I discuss software integrations, how she's seen eCommerce tech partnerships evolve over time, common barriers for B2B eCommerce companies that are looking to grow their partner ecosystem, and much more.