Khalid Saleh is the CEO and Co-Founder of Invesp, one of the first companies to focus on experimentation and Conversion Rate Optimization in North America. Over the years, Khalid has worked with hundreds of companies that range from well-established brands (eBay, 3M, The Special Olympics, DishNetwork, Discovery, and more) to fast-growing startups to increase their online revenue. Khalid is also the Co-Founder of FigPii, a SaaS Platform that allows companies to run AB testing, heatmaps, session replays, and online polling on their sites with a single line of JavaScript. On this episode, Khalid and I discuss the suite of tools FigPii has to offer, AB testing best practices, CRO red herrings, and much more.