David Wachs is the Founder and CEO of Handwrytten, a company that's bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits, and professionals, Handwrytten is changing the way people and brands connect. Prior to starting Handwrytten, David founded Cellit, a leading mobile marketing agency which was sold to HelloWorld in 2012. On this episode, David and I discuss why personalization is important to building customer experience, how brands can create better relationships with their clients, different opportunities that can set a brand apart from others in their industry, and much more.