Ruth Haim is the Co-Founder of ReConvert, the number one upselling solution for merchants on the Shopify platform. Ruth combined her knowledge of the Shopify platform from a merchant's perspective with her project management skills to build a micro-SaaS project in ReConvert. Along with her brother, she built and scaled ReConvert with zero coding knowledge, and today it generates over $100k in revenue every month. On this episode, Ruth and I discuss the difference between upselling and cross selling, the ways she helps brands upsell and cross sell to customers, how brands can avoid bombarding customers with upselling opportunities, and much more.