Lamees Butt is the Senior Vice Presient of Global Alliances and Channels at Zoovu, the world's first all-in-one content discovery and eCommerce engagement platform. Lamees has more than a decade’s worth of experience in managing global partnerships and business transformation. Lamees is incredibly passionate about improving the buyer experience and efficiently reducing employee workloads. On this episode, Lamees and I discuss the importance of product discovery, how D2C brands can optimize customer engagement, the difference between B2B and B2C solutions, and much more.