Neville Medhora is the Owner and Operator of Copywriting Course, a blog that helps existing businesses improve their copy and their conversion rates. Neville figured out in the pre-Google days that you can get a bunch of very-targeted people to come to your website, consume your material, and even spend their money. He then applied this to every businesses he was a part of, including a rave company, the first financial blog online, Copywriting Course, AppSumo, and TheHustle. Neville is fascinated by the ways in which humans can transfer information from one brain to another through different mediums. His fingers have typed words that’ve been sent across hundreds of millions of emails, his training videos have been viewed by thousands of entrepreneurs, and his self-proclaimed terrible jokes have made at least 3 people laugh. On this episode, Neville and I discuss the misconceptions people have about copywriting, how to improve your copy, the blog community at large, and much more.