In this episode of the Effortless Modern Marketing Podcast we explore the changing role of advertising and what this means for modern marketers as they seek to chart an effective and strategic path forward. Adform’s Regional President, Western Europe, Rick Jones, is joined by Alison Keith – Global Vice President of Media at COTY, Elli Papadaki – VP, Luxury - Global Commercial Partnerships, Condé Nast, and Phil Smith - Director General at the ISBA as they explore some of the industry’s most...

With advertising on the edge of another significant period of disruption, we take a no-nonsense discussion about what this means moving forward. To deep dive into the topic of identity, the death of third-party cookies, and explore what comes next we’re joined by special guests, Jess Simpson, SVP, Verified Tech & Identity at Publicis Media, Tom Kershaw, CTO at Magnite and Chairman of the Board for PreBid.org, and Joanna Burton, Chief Strategy Officer at ID5.  With a holistic look at the...