Why should businesses put sustainability at the top of the corporate agenda? Our host, Iris Weissbuch, was delighted to welcome Wim Vermeulen, Director of Strategy and Sustainability at Bubka, to address these questions and more. Tune in to this episode to learn the key principles of sustainable communication and what makes sustainable advertising credible. --- Send in a voice message: https://podcasters.spotify.com/pod/show/egta/message