Why is sustainability crucial for a future-looking business strategy? How can we contribute to a more sustainable world here and now? What responsibilities do the advertising industry players share in sustainability? Sustainability is systemic and intergenerational, said Alexandra Pimor exploring these questions. In this Expert Series, our host Anne-Laure Dreyfus, welcomed Alexandra Pimor, Director at Nature Governance, to dive deep into different aspects of sustainability and eco-friendly...

Why should businesses put sustainability at the top of the corporate agenda? Our host, Iris Weissbuch, was delighted to welcome Wim Vermeulen, Director of Strategy and Sustainability at Bubka, to address these questions and more. Tune in to this episode to learn the key principles of sustainable communication and what makes sustainable advertising credible. --- Send in a voice message: https://podcasters.spotify.com/pod/show/egta/message

What does a strategic application of AI technology to enhance content creation and curation in broadcasting look like? What role does AI play in refining advertising strategies, targeting, and audience segmentation? How can AI accelerate the effectiveness of revenue generation and speed up the sales cycle?  During the latest episode of egta's Expert Series, we address these questions and more. Our host, Thierry Mars, was delighted to welcome Tracy Gilliam, Chief Strategy Officer at Futuri,...

Why should TV and radio sales houses target their communication to the Boards and CFOs of their clients? How can they better speak to the priorities and drivers of their clients’ decisions around their advertising spend? What kind of language and financial terms are key to persuade clients of the essential role advertising plays in growing their businesses? In the latest episode of egta's Expert Series, we dive into these topics and more. Our host, Anne-Laure Dreyfus, was delighted to...

What does a hybrid approach to measurement look like in the streaming audio world? What are the benefits and challenges of combining panels and logs in this evolving landscape? What about podcast and on-demand audio measurement? How will the new approaches, methodologies and technologies impact the audio monetisation business? During the latest episode of egta's Expert Series, we dive into these questions, and more. Our host, Ania Lara, was delighted to welcome Daryl Battaglia, Senior Vice...

What are some of the most exciting opportunities for TV companies and advertisers in the CTV space now? What are the main obstacles to overcome for CTV advertising and analytics to really take off in the future? Which KPIs are most in demand by advertisers? During the latest episode of egta's Expert Series, we dive into these topics, and more. Our host, Anders Rune, was delighted to welcome Charles Manning, Chief Executive Officer of mobile & CTV app analytics company Kochava, to...

Why should broadcasters embrace podcasting? Can the podcasting space help marketers with their branding campaigns? How should content creators approach YouTube be as a platform for the consumption and the discovery of podcasts? In the latest episode of egta's Expert Series, we dive into these topics and more. Our host, Katerina Borovska, was delighted to welcome Bryan Barletta, Partner at Sounds Profitable, to discuss the latest insights on how to drive podcast growth. --- Send in a...

Are you curious about the performance of Netflix's ad-supported tier nine months post-launch, how content strategies of Disney and Netflix compare, and how international approaches differ from local streaming strategies, such as those employed by UK's ITVX? In the latest episode of egta's Expert Series, we dive into these topics and more. Our host, Anne-Laure Dreyfus, was delighted to welcome Matt Ross, Managing Director at the technology and insights company Digital i, to discuss the latest...

Join egta Director General Katty Roberfroid in conversation with Taide Guajardo, Chief Brand Officer/Senior Vice President Brand Europe at P&G, as they discuss the company's pioneering efforts in making all of their advertising messaging accessible by 2025. Taide shares P&G's journey towards more inclusive communication, the obstacles they faced along the way, and how they plan to collaborate with industry partners to encourage other advertisers to follow suit. Tune in to learn more...

In this episode of the Expert Series, we delve into the topic of accessibility in TV advertising with David Padmore, Director of Accessibility, and Chris Goldson, Director of Commercial Marketing and Pitch Development at ITV. While ITV has made strides in promoting inclusivity in TV programming, there are still challenges to be addressed in making TV commercial breaks more accessible. David and Chris discuss the importance of greater accessibility, access services for linear and streaming,...

How do we create more inclusive and accessible TV and video advertising? In this episode of egta's Expert Series, Josh Loebner, Global Head of Inclusive Design at Wunderman Thompson, shares his expert insights on making advertising and marketing more accessible and inclusive. With over 20 years of experience in the industry and a PhD in advertising and disability, Josh discusses what successful accessibility looks like in advertising and explains how Wunderman Thompson approaches inclusive...

Are you looking for expert insights on the future of the media and advertising industry? Look no further than our latest Expert series interview featuring media analyst Brian Wieser (Principal, Madison and Wall). Join our host Katty Roberfroid (Director General, egta) as we explore pressing topics such as the battle between linear and streaming platforms, the audio revolution, and the impact of trending technology like AI and the Metaverse. Brian also weighs in on the importance of content...

What motivated P&G's decision to increase its radio ad spend and what has been the outcome in terms of reach and other KPIs? In this latest episode of egta's Expert Series, Katerina Borovska, Senior manager - Marketing & Innovation at egta, delved into the details of P&G's strategic approach with Pierre Bouvard, Chief Insights Officer at Cumulus Media and Westwood One. --- Send in a voice message: https://podcasters.spotify.com/pod/show/egta/message

How widespread is ad fraud? What are the dangers of tracking in digital advertising? What can the industry do to mitigate these risks? How can regulators and policymakers address this issue? We discussed the state of digital advertising with Ad Contrarian Bob Hoffman, advertising expert and author, in this episode of egta’s Expert Series. --- Send in a voice message: https://podcasters.spotify.com/pod/show/egta/message

What is the current state of the Global Streaming Wars? Who are the likely winners and, alternatively, losers of this battle, and why are the media and tech companies competing so ferociously to gain market share on the streaming market? Furthermore, what can history and World War I teach us about how it will all play out in the near future? We discussed the Global Streaming Wars with the renowned media, tech & finance analyst Ian Whittaker (Founder and Managing Director, Liberty Sky...

What will happen in the worlds of media, tech and advertising in 2023? Why is the CTV war so important, and who will come out on top? How will Spotify fare in the near future and what is the impact of an ad recession on the industry? These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Evan Shapiro (CEO ESHAP & Adjunct Professor, NYU Stern & Fordham University) to our virtual stage. --- Send in a voice message:...

How can you make radio easier to buy? What are the advantages of the automation solution launched in Switzerland by aprile consulting? What do companies need to get the ball rolling in automation? These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Nico Aprile (Managing Director at aprile consulting) to our virtual stage. --- Send in a voice message: https://anchor.fm/egta/message

What are Kantar’s current and future audience measurement projects? Which are the key themes in Kantar’s new Future Viewing Experience report - and how do these insights impact measurement strategy? These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Bas de Vos (Senior Director, Product - Audience, Media at Kantar) to our virtual stage. --- Send in a voice message: https://anchor.fm/egta/message

How do we define attention, and why is the industry focussing it this now? How does television drive attention? Is there a call-to-action for the European ad industry? These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Pooja Midha (EVP, General Manager, Effectv) to the virtual stage. --- Send in a voice message: https://anchor.fm/egta/message

Why do we need to consider attention? How should brands make use of attention, the world's most valuable resource? How has attention research evolved - and what is next? These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Joe Marchese (General and Build Partner, Human Ventures) to the virtual stage. --- Send in a voice message: https://anchor.fm/egta/message

What is the role of attention in media planning? What challenges does attention as a new KPI resolve, from an agency perspective? How does attention enrich the understanding of campaign success? These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Nicolas Grand (SVP Transformation, Global Investment, Omnicom Media Group) to the virtual stage. --- Send in a voice message: https://anchor.fm/egta/message

Why does the media industry have such a sustained interest in the topic of attention? How has attention research evolved? What is the mission of The Attention Council in all this? These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Andy Brown (Chief Executive Officer, The Attention Council) to the virtual stage. --- Send in a voice message: https://anchor.fm/egta/message

How will the ad market be impacted by the launch of Netflix’s ad-funded tier? Who are the likely subscribers – and what to think of the reported $65 CPM? These are just some of the topics touched upon in this edition of egta's Expert Series where we welcomed Ampere Analysis’ Executive Director and Co-Founder Richard Broughton to the virtual stage. Eager to dig deeper into the topic? Be sure to download Ampere Analysis' latest report on how Netflix's ad tier will impact revenue and growth...

Who are the winners of the Streaming Wars? Will AVOD revenue cannibalise existing linear TV revenues?  These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed media analyst Ian Whittaker (Founder, Liberty Sky Advisors) to the virtual stage. --- Send in a voice message: https://anchor.fm/egta/message