As official federal, state and local government sources, to include the CDC, show the “flattening” of the curve in many communities across America, business owners and nonprofit executive directors are beginning to have hope that they will be able to open again soon. With this exciting development in mind, Mike recommends you begin to prepare NOW with strategies and promotional tools to let customers know when and what you will be doing to reopen your business and/or nonprofit. During...

Playing a role in your community can be good for business. In a competitive professional environment, potential customers tend to do business with those companies that demonstrate social responsibility. Mike presents a few ideas he has learned from community engagement that you can apply to your own business or nonprofit. Remember, it’s all about creating goodwill (and good karma): Song: “How We Feel” – Marshall Usinger Source: Storyblocks For More: www.periniassociates.com On...

Effective marketing requires using multiple channels and approaches to deliver your company message to your target audience. Merely buying a billboard or setting up Google Ad may not be enough to reach your target audience. New to the mix in recent years is "Geo-Fencing". Mike goes over some of the benefits of using geo-fencing technologies. Song: “Full of Inspiration” Source: Audioblocks For More: www.periniassociates.com On Facebook, Twitter and...

Our firm believes: Families should have the right at all times to be treated with dignity and respect by the media. Nearly every day, after a tragic incident that makes news, families are asked by reporters for an interview. Just Google "Sutherland Springs, Texas Church shooting" to find countless media reports where family members are being asked to comment with regards to this November 5, 2017 shooting. Sometimes these requests are just after they (the media) ambush family members at...

Nearly every day, after a tragic incident that makes news, families are asked by reporters for an interview.   Sometimes it is after they ambush them at their front door, or see them entering their vehicle or have access to their phone number -- leaving countless messages to grant access. We believe that families also have rights to be treated with dignity and respect at all times after an incident that propels them into the media eye. Often, families dealing with grief or shock do not...

It is not IF… it is WHEN your company or nonprofit will have a crisis! Mike shares in this podcast 5 Steps (Part 1 of 2) to handle those tough situations. His experience includes 9/11, Katrina, aircraft accidents and victims of crime. Learn from his more than 30 years of dealing with tough situations. A crisis can potentially threaten to harm people, property, seriously interrupt business and significantly damage reputation and/or negatively impact your business bottom line. Song:...

There is confusion among many on how to determine what PR is and what it is not! Understanding “PR” or Public Relations is a critical first step in building a small business or nonprofit. Mike shares in this podcast how the term has evolved over the years. Song: “Right on Track” Artist: Breakfast Club For More: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado...

Newspapers, blogs, TV stations, radio and social media news outlets all operate on completely different news cycles. This cycle is day and night. There was a time when you had 24 hours to react to an event or make a statement before the media picked what you said or released appeared to viewers, readers or listeners. Now, you have 24 seconds. In this podcast, Mike briefly explains the news cycle and how to anticipate it and work in harmony with it. Song: “”In The Air Tonight” Artist:...

With a New Year here it’s a great opportunity to look at marketing trends for 2015 and how to integrate each into your business or nonprofit. A key trend is Content Marketing. LinkedIn recently posted nearly 1,900 jobs under this category in their job listings. In this podcast, Mike provides rationale for this trend and easy to use tips on how a business, nonprofit or special event coordinator can take advantage of having consistently valuable content through a variety of...

With voting time just around the corner most folks in our nation say the issues facing the country are getting harder to fathom. It is not just those turning out politics who feel perplexed and confused. It is just about everyone. From those who vote regularly to those who simply feel a civic duty to stay informed. In this podcast, Mike provides solutions to stop the “spin,” and by doing so, provide provide better results in developing understanding and thus support for community issues...

The small business owner is often used as the example of how America is built. Entrepreneurs make our country great. However, a new business owner can put their heart and soul (and life savings) into a venture only to have several predictable mistakes derail the company. In this podcast, Mike provides 3 key mistakes that each business owner should be aware of and offers simple solutions. Music: Song: “Obsession” Artist: Louis Colaiannia For More: www.periniassociates.com On Facebook,...

There is the temptation to try every new gadget.  Eat at every new restaurant.  Try the latest aerobic exercise.  Or, be the first to punch that accelerator on a new car. Going at public relations and marketing can be very similar for those not schooled in the art and science.  Wanting to add every new practice into the PR or marketing “arsenal,” without determining what the destination or return on investment might be, is foolhardy and will prove expensive.  In this podcast, Mike explains...

Telemarketers are people who sell things over the telephone. Although many telemarketers sell legitimate products from lawful companies, disreputable telemarketers using false and deceptive sales practices cost American consumers $40 billion a year. A Louis Harris Survey conducted for the National Consumers League found that 92 percent of adults in the United States reported receiving fraudulent telephone offers. Consumers aged 60 or older are often popular targets of disreputable...

One of the most edgy TV shows is all about crisis communication – "24". The iconic clock is always ticking in this real-time action series soon to be found again on FOX. If you have missed the previous seasons…the show is about U.S. counterterrorist agent Jack Bauer (Kiefer Sutherland) who tries to save the country from foreign and domestic enemies in the course of 24 grueling hours (with each hour a separate episode). Well, A “crisis,” in public relations terms, is any event that draws...

Often special event organizers at the local community level do not have the resources to include paid advertising in their marketing budget. Pr expert Mike Perini discusses some useful tips – all free! He has provided 14 in this podcast because it is now 2014! You can download the list at: http://www.periniassociates.com/library/14-free-ways-promote-special-event/ For more: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and...

The average small business was an unlikely target for hackers. However, increasing financial resources and growing brand awareness is drawing hackers today. PR expert Mike Perini reviews a number of tips from INC. Magazine (Dec-Jan 2014) on what a business owner can do about the growing threat of hackers. www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude"

In sports, if one is smart, warming up is the right course of action. A lot of stretching, strides, jumping up and down. Adding pushups and sit ups keeps the routine fresh. All this physical activity with the goal of reducing injury during aerobic activity. Makes sense, right? Warming up is also critical when beginning public relations activities. One should start small and work up to a level where the unity of effort really brings a return on investment. This podcast provides...

If you are going to advertise (and, really you should when and where it makes sense) then advertising on radio can provide some great results. Based on data from the Radio Advertising Bureau Mike informs us, in part two, about some of the benefits. We suggest you listen to this podcast to find out more about the benefits of radio advertising. www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude"

If you are going to advertise (and, really you should when and where it makes sense) then advertising on radio can provide some great results. Based on data from the Radio Advertising Bureau Mike informs us about some of the benefits. So, listen to this podcast to find out more. www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude"

“Life: The Great Challenge” by Royce B. McClure is the world’s largest commercially made jigsaw puzzle. There are 24,000 pieces. Once assembled this impressive, detailed work of art of measures more than 14 feet long and 5ft. wide. The only way that you can see and appreciate this creative picture is by looking at the entire puzzle. The results are much the same for public relations strategies. When public relations programs are dissected into separate components, like pieces of a puzzle,...

Clients may have unrealistic expectations when it comes to the amount of time required today for a product or service to gain traction. This session discusses the reasons and solutions. about Mike: Michael B. Perini is owner, perini & associates. Mike has worked in the public relations and marketing field for more than 30 years. He's an award winning writer and a Public Relations Society of America, Silver Anvil recipient. American Public University (APU) and American Military...

I am the parrot as I want to “squawk” in this post about what I think is becoming a lost art in today’s techno world with serious public relations implications. Yes, we have smart phones, radar guns, ATM machines, police scanners, electronic billboards and applications that allow one to program a TV from an iphone (yes, I have done that!) – all assisting with quick communications! But, as great as these devices are (Comment if you think otherwise) to our community, what is the...