Let’s talk about one of the most important things when it comes to running a business…   Lead generation.   Getting new people into your business is the biggest thorn in any business owner's side, but it is essential. I’m sharing the five powerful ways to drive new customers to your digital product shop so you can grow and scale your shop this year.   Topics covered in this episode include:   Why you can’t only rely on your warm audience What you need to know about paid...

It’s been a hot minute since I’ve shared a new podcast episode. But I’m back and in this episode, I’m sharing the lessons I've learned from running a multiple six-figure digital product shop and teaching hundreds of people how to recreate my success in our program, the Digital Shop Experience.   My digital shop truly changed everything about my business and I want you to be able to leverage the lessons that I have learned in your own business this year.    Topics covered in this episode...

Let’s talk about the biggest trend and buzzword in the online business world right now- AI, also known as ChatGPT.    In this episode of The Empowered Business Podcast, I sat down with Menekşe Stewart who built her own AI app to help make your marketing easier. She is seriously one of the smartest people I've ever met, and we had a fantastic conversation all about AI and its impact on both us as humans and our businesses.    I think you're really going to enjoy this conversation!   ...

Wondering how you can make high-value, low-ticket offers work for your business?    In this episode of The Empowered Business Podcast, I sat down with Elizabeth (Lizzy) Goddard to talk about her super unique approach to business using low ticket offers. Lizzy breaks all of the traditional marketing rules and has found so much success doing so. I’m so excited to share this conversation with you today!   Topics covered in this episode include:   How Lizzy found her voice in her online...

  Wondering what’s possible if you decide to start a digital shop?    In this episode of The Empowered Business Podcast, I sat down with one of my Digital Shop Experience students, Anna Joy Lowell, to talk about her experience in the program and how her digital shop has grown since implementing everything she learned in the program.   Topics covered in this episode include:   Anna’s journey with her blog and products The problem with the blogging business model Why Anna decided...

Let’s nerd out over numbers!    If numbers aren’t your thing, stick with me, because taking a lot of data and turning it into actionable steps is kind of my superpower! In this episode of Empowered Business, I am sharing the impact of our email marketing on our digital product shop by reviewing the data from 55 weeks of sales.    Topics covered in this episode include:   How my digital shop performed during these 55 weeks and how much came from email marketing  The data that I got...

What is the difference between a sales funnel and a digital product shop?   In this episode of The Empowered Business Podcast, I’m diving into the difference between these two and why your business really needs both. I’m also sharing the four problems you might be facing in your business and why a digital product shop may be the solution you need.    Topics covered in this episode include:   The difference between a shop and a sales funnel How having a digital shop simplifies the...

Should you be using Shopify or Etsy to sell your digital products?    This is a hot topic these days and in this episode of The Empowered Business Podcast, I’m sharing my thoughts on this matter in a four-part series all about selling digital products. You’ll learn the five key points to consider before you make your decision between Etsy or Shopify for your digital product shop.    Topics covered in this episode include:   The core difference between Shopify and Etsy Customer data...

In this episode of Empowered Business, I sat down with Sidneyeve Matrix. She has a successful digital product shop where she sells the most beautiful templates, but her business is so much more than that. Her experience in instructional design and what she does with those templates goes so much further.    Sidneyeve Matrix works with digital course creators on their visual communication strategies using graphic design to boost the emotional connection their ideal clients feel. Using her...

Let’s talk about my favorite topic- analyzing numbers! Even if you don’t like numbers, I think I’m going to change your mind with this episode.    In this episode of Empowered Business, I’m diving into why the numbers are such an important tool and 4 levers that you can pull for explosive results in your digital product shop. You’ll learn what these levers are and how they can significantly impact the amount of money you make in your shop.    Topics covered in this episode include:   ...

Are you ready to boost the bottom line in your digital product shop? This episode is for you! This is the second episode in our four-part series, all about creating profitable digital product shops.    In this episode of Empowered Business, I want to talk about the five Shopify apps that have added thousands of dollars to the bottom line of our business. Money that we might as well have lit on fire before implementing what I'm about to tell you today!    Topics covered in this episode...

Are you wondering how you can leverage existing content into paid products for your shop?    In this episode of Empowered Business, I’m sharing how you can repurpose your hard work, free or paid content, into shop product listings that can make you money every single day. This is part one in a four-part series all about creating profitable digital product shops.    Digital product shops are the key to scaling your digital product business. The easiest way to get it started is to repurpose...

In this episode of the Empowered Business podcast, I’m sharing an interview with my dear friend, Jennifer Roskamp. I recently reached out to her and told her that I think her business would be great if she had a digital product shop. Jennifer is a quick action taker, so she did it and now she is here to share all of the amazing success she’s been having with it!   Jennifer Roskamp is a homeschooling mom of 9 and is passionate about helping women and moms put to rest the Instagram ideal of...

Want to grow your digital product shop to 6-figures?    This is the third episode in our series where I share all about the big pivot I made in my business this year. In the first episode, I shared what led us to make a change. In the second episode of the series, I shared mistakes to avoid when launching your digital product shop.    In this episode of the Empowered Business podcast, I’m sharing 5 tips and tricks for exploding your digital produce shop to 6-figures in 6 months. These...

I’ve created and launched well over 100 digital products including spreadsheets, website templates, printables, courses, memberships, and more. You name it, we have probably sold it.   However, everything we launched resided on a sales page or a sales funnel. This meant that if people got to know me and wanted to buy more from me, it was harder for them to do because they had to go to multiple sales pages.    We soon found that the thing we were missing was a single call to action. One...

We’re back! It’s been nine months since my last episode, so I can’t believe that I can finally say welcome back to another episode of The Empowered Business Podcast.  I hope 2022 has been treating you well. To tell you a little more about how we are doing, I’m taking you back to the last episode, episode 56, where I told you that we are going on an indefinite hiatus. That happened back in January of this year, and at the time, I really didn’t know when I would be back.  This year, we made a...

This episode of The Empowered Business podcast is going to be a little different. I am delivering some news that is sad, but also a little happy in some ways.    This podcast is going to be put on a temporary hiatus.    The story behind why is a little convoluted and outside of my personality. This doesn't mean it won’t be back, it just means that I need to take a short break from it.  There are a lot of reasons why and I want to be completely transparent with you about this decision.  ...

Do you like to stay in your comfort zone?    I am the type of person who thinks that staying in our comfort zone is the death of us. You have to push yourself to think outside the box and do things that might make you a little uncomfortable if you want to grow in business or life.    That is how I felt after speaking with my guest on the Empowered Business podcast, Tanya Dalton. Getting out of my comfort zone is the best way to level up my mindset, think bigger, and make tough decisions....

Ready to finally start your digital product business?    We are opening enrollment for the Empowered Business Lab this week! If you have been listening for a while, you probably already know that the Empowered Business Lab is our signature program on how to create and sell digital products. When we launched it for the first time in January of 2021, it went really well, so we are thrilled to be launching it again this month!    We have had over 400 students in the program, and it is such...

In this week's episode of the Empowered Business podcast, we are doing something a little different. The doors to the Empowered Business Lab will be opening up next week and I wanted to take you behind the scenes!    The Empowered Business lab is our signature program that empowers you to create a digital product sales machine. It’s a complete solution for creating, strategizing, building, and selling your digital products.    This episode is for anyone who has ever wondered what it is...

When you run an online business, you really do need to roll with the punches. The online space saw more changes in 2021 than in the previous five years before. Crazy right?! Businesses were thrown for a loop and scrambling to determine their next move.    Needless to say, being flexible in your business and willing to pivot when needed is a vital trait to have if you want to be successful in business these days. In this episode of the Empowered Business podcast, I brought on my very first...

If you have been following me for a while, you probably know that I used to educate business owners on how they can increase their sales through Pinterest advertising.    After 4 years, I retired my signature course, Pin Practical Promotions, and shifted to helping women create digital product businesses. Even after the shift, however, I still get asked questions about promoted pins all the time.    Pinterest ads are a very powerful marketing tool, so I was asked to speak about them at a...

If you are offering freelance services in your business, there is a good chance that you have heard about VIP Days. They are all the rage right now for a good reason.    VIP Days allow clients to book you for a day instead of drawn-out projects that could take weeks or months to complete. Clients are willing to pay a premium price for the quick turnaround that a VIP Day offers. In fact, some clients only want to hire freelancers that offer VIP Days and will overlook you if you don’t.    ...

Are you consistent in your business? Do you utilize data to see what is working and what isn’t working?   There are many paths to success in business, and just because something doesn’t seem to pay off immediately does not mean you should throw in the towel and do something else. You have to be consistent and curious in order to achieve the success you’ve been dreaming of.    Not everyone loves collecting and interpreting data, but it can be a huge factor in the success of your business....