From having one of the most diversified show heifer operations, to finding an interest in the rodeo circuit with bucking bulls, or judging on the green shavings. Jirl Buck does it all with gratitude and an open mindset. Not only do we discuss the importance of breeding females to produce at a high caliber, or the quality control of Buck Cattle Company, but also reminiscing over the 2022 Houston Steer Show. There’s so much more and we believe everyone can take away something from it!...

Kelton Mason is a man of many talents and passions, evident in his love for the swine and cattle industry. He raises prestigious hogs at Mason Livestock, sets high standards in the boar market with The Stud, and serves as a judge for state and national shows. Kelton's expertise extends to animal nutrition and sales, representing Lindner Feeds and SC Online Sales. Despite his accomplishments, he remains humble and dedicated to making a positive impact on the industry he loves. Give a listen,...

From running the highest caliber online sale platforms for the sheep and goat industry, to creating and offering unique and trending show goats, Kevin Mock and his family do it all while being a force to be recon with inside the ring. In this episode we discuss what the industry has taught him, how he defines growth, and all of the story’s you’ve wanted to hear about him. Empowerment is here.

Folks I don’t know if it can get any better than this to start the season off. These owners and operators of GeneSource and Bar A Cattle, go into depth on breeding scenarios, judging aspects, and what family means to them. Empowerment Is here.

The Grand Finale! This man needs no introduction, his name and operation says it all. In this episode we go into depth about his story and the decisions he made from past to present! We are honored to share his story and knowledge. To all who have stuck with us from the beginning, Thank you. Here’s to EmpoweringU with The Brandon Horn.

A true story about a man who had an idea, and turned it into reality. A product that has created champions across the country. Not only do we go into depth of Jeff’s very own product Hydra-Stat, but also his ability to improve all species of stock by the move a thumb within his Practitioner work! The best part is the conversations at the end, and what truly matters in this industry. Empowering doesn’t even come close to defining what this episode means to us.

A true trailblazer in this industry. She’s very ambitious, while pursuing her dreams! From marketing operations and businesses around the world, to running the most prestigious purebred brahman ranch. This episodes pushes the envelope on how to build your business and how to become successful! This is empowering folks!

Not only does this raider red judging coach go into depth about priorities and goals, but also what success means to him and what it looks like in our industry. Here’s to an empowering episode of real world conversations!

The New Era! These boys have taken females to the next level and hung banners at a rapid pace. In this episode we discuss their upcoming sale and the future of the New Era! Don’t miss out December 15th on SteerBidder!

Episode 5, Hunter Soape ladies and gents! The conversation is vast between judging, hoof trimming, and fun stories! But also some changes that could be made in the industry! We hope y’all enjoy this empowering episode.

From raising eared cattle, to judging at Blinn followed by A&M, to talking about genetics, and building a successful program, and also valuable life advice! The one and only Brent Cromwell!

This guy has a very unique story! Highly respected by many and influenced the next gen of upcoming agricultural leaders! Here’s to the Aggie judgin, hereford lovin, Man of God. Tar Tut!

A great life story of one of the most influential women in the livestock photography industry, as well as her insights on the daily activities of her family’s club calf operation. She does it all with a smile and makes the industry a better place. Mrs. Joelynn Rathmann !

This bull collecting, Brahmer training, Aggie footballer, man of God is here to Empower U! Listen closely and carefully, there’s lots to learn from this man!