Summary: In this episode of the Engage Video Marketing Podcast, we delve into the ever-changing world of social media and digital marketing. Our guest, Meg Coffey, an internationally recognised strategist based in Australia, shares insights on staying ahead of the curve. Meg's expertise and dedication shine through as she discusses her role in organising Australia's largest social media conference, helping businesses navigate the digital landscape of 2024 and beyond. Join us as we explore the importance of adapting to the dynamic realm of social media marketing. Chapters: [00:02:22] Meg's journey to Australia. [00:06:39] Tourism and hospitality experiences. [00:08:26] Rise of keyboard warriors. [00:11:53] Audience segmentation on social media. [00:15:19] Building Your Business Online [00:20:24] Social media evolving for businesses. [00:24:17] Niche content marketing strategies. [00:26:36] Shiny object syndrome [00:29:03] Focus on strategy first. Ben Amos LinkedIn Ben Amos Instagram Ben Amos Twitter Rate the Engage Video Marketing Podcast on iTunes