Summary In this episode, Jera Bean, a social media coach and educator, shares insights into video strategy and the importance of short-form video in 2024. She emphasises the need for a strong foundation in strategy and the connection between content pillars and video formats. Jera also addresses the fear of being on camera and provides tips for overcoming it. She introduces the concept of secret sauce in content and explains how it can help businesses connect with their audience. Jera...

Summary In this episode of the Engage Video Marketing Podcast, I had the pleasure of speaking with Daniel Goldstein, who, alongside his business partner Renice, built Visual Domain into Australia's largest video production company before it was acquired by News Corp. Daniel shared the incredible journey of starting the company during the global financial crisis in 2008 and growing it to a team of about 100 people. He discussed the importance of focusing on repeat business and building strong...

In this episode, Ben and Mike Allton discuss the importance of strategy in digital marketing and the danger of focusing too much on tactics. They explore the state of digital marketing in 2024 and the role of video within marketing strategies. They also discuss the changing audience perceptions of video and the impact of AI on the marketing space. Overall, they emphasise the need for businesses to adapt to the changing landscape of digital marketing and leverage AI to improve their...

Summary Michelle J Raymond shares her expertise on leveraging LinkedIn for business growth. She emphasises the importance of LinkedIn as a trusted platform and the need for businesses, both B2B and B2C, to have a presence on the platform. Michelle discusses the differences between personal profiles and company pages on LinkedIn and provides insights on managing multiple staff members' profiles. She also highlights the importance of posting content on both personal profiles and company pages,...

In this episode of the Engage Video Marketing Podcast, I had the opportunity to speak with Christy Poulos, the Global Partnerships Director of Genero. We discussed the changing landscape of video marketing and the relationship between agencies, content creators, and brands. Christy shared insights into how Genero is filling the gap in the market by connecting brands with a global network of professional creatives and providing opportunities for video producers to work with big brands. We also...

How would you like to double, triple, quadruple the revenue in your business. Well my guest today did just that, mostly thanks to Reels. Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling...

Have you ever wondered how to consistently create marketing content, develop a stronger professional network and generate a steady flow of ideal leads for your video marketing business, all at the same time? You have got to listen to what Armando has to share today. Armando Leduc is a rising star in the entertainment industry, known for his standout performances in Hollywood movies and tv shows. His natural talent and on-screen charisma have left a lasting impression on audiences. Armando’s...

In this episode, Ben reflects on the year 2023 and helps listeners set plans in motion for a successful 2024 in their video businesses. He emphasises the importance of analysing financials and setting goals to achieve desired revenue and profit. Ben explains how to increase leads, conversion rates, average dollar sale, and the number of transactions to grow a business. He provides a step-by-step process for planning and identifies the ideal customers to target. Ben concludes by inviting...

In this episode, Ben Amos explains why he has launched a brand new video podcast for his video production business. He discusses the changing landscape of podcast and video marketing, emphasising the importance of quality content over quantity. Ben also highlights the rise of both long-form and short-form content and the growing popularity of podcasting as a format. He shares his goals for the video podcast, which include building relationships with high-value business guests and establishing...

In this episode of the Engage Video Marketing Podcast, I had the opportunity to speak with Christy Poulos, the Global Partnerships Director of Genero. We discussed the changing landscape of video marketing and the relationship between agencies, content creators, and brands. Christy shared insights into how Genero is filling the gap in the market by connecting brands with a global network of professional creatives and providing opportunities for video producers to work with big brands. We also...

Today in this episode of the podcast, we’ll be unpacking one of the common things that I often hear from early stage video strategists, particularly when they've established a reputation as a video producer. So if this is you, this is gonna be super valuable for you as well.  The thing that I often hear time and time again is the idea that I've built my business around producing video content for clients. They come to me to make, to get the videos made that I've been known to make and in the...

Today's episode is going to be a little bit off the cuff because I wanted to jump in and share with you some exciting stuff that's happening in the world of Engage Video Marketing.  If you've been in my audience for a while and you've consumed content, maybe you've been part of my Video Strategist Masterclass or my previous Online Video Strategy Blueprint Course, then I'm so glad that you're here for this episode because this episode is really for you guys.  If you found this episode of value...

In this episode of the Engage Video Marketing podcast, we’ll talk about the power of partnership as a powerful marketing strategy for your business with Therese Tarlinton. A little bit about Therese: When interesting companies want to expand their audience, increase their credibility, and make a bigger profit, they come to her.  Therese knows how to speak to brands to secure collaborations, contras, partnerships and sponsors, so they can grow. Early in her career, she convinced Jeep, Sesame...

In this episode of the Engage Video Marketing podcast, I'm going to share with you one of the most successful strategies that I've used over many years to generate countless leads for my video strategy business and hundreds of thousands of dollars of sales so that you can use this strategy too.  If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Ben Amos LinkedIn Ben Amos Instagram Ben Amos...

In this episode of the Engage Video Marketing Podcast, I am  joined by Chris Bogue to discuss the power of video in sales prospecting. Together, we explored how to create engaging and authentic videos that resonate with prospects, without coming across as pushy or salesy. Chris shares valuable insights on injecting personality into videos, as well as unique ways to use video in the prospecting process. If you're looking to enhance your sales strategies and build genuine connections, this...

During the pandemic, many businesses faced challenges and had to find innovative ways to survive. One such business is Sticky Lollies, a small boutique candy shop in Sydney, Australia. When the pandemic hit and their brick-and-mortar store was forced to close, the owners, David and Lily, came up with a unique idea to keep their business afloat – live streaming their candy-making process. In this podcast, I invited the founder of Sticky Lollies, David King, and one of the key drivers of their...

In this episode of the Engage Video Marketing Podcast, I am joined by Kate Toon, an award-winning business mentor and digital marketing coach. Together, we'll discuss the fears and uncertainties that often hold businesses back from utilising video marketing. Kate shares her own experiences and the impact video has had on her thriving business. Kate also shares the importance of taking action and stepping outside of your comfort zone.  Kate Toon is an award-winning business mentor and digital...

Video production is an essential component of any video strategy, but it is important to guide and advise clients on when and how to use a video production company. The key is to align budgets and production approaches with the overall strategy. This can be achieved by following the inverse production quantity rule, which suggests that certain stages of the strategy require fewer videos but with a higher allocation of budget, while other stages require more videos but with a lower budget...

Metrics inform video strategy moving forward by providing valuable insights and data that can guide decision-making and optimize the effectiveness of video content. In today's digital age, where video is a powerful tool for communication and marketing, it is crucial for businesses and organizations to have a strong video strategy in place. This strategy should not only focus on creating high-quality videos but also on analyzing and measuring the impact and success of these videos.  In this...

Video optimisation for audience engagement is a crucial aspect of any successful video strategy. In order to reach the right audience and ensure that they engage with the content, it is important to understand and implement effective optimisation techniques. In this episode, we’ll dive deep into the fifth element of the video strategy and that is Optimisation

Distribution is a crucial element of an effective video strategy. It involves getting the content out on the right platforms in the right way. As a video strategist, it is important to understand the native nuances of different platforms where videos can be distributed, including social media platforms, web platforms, e-commerce platforms, and the entire digital landscape. By understanding the distribution platforms and how they work together, video strategists can guide their clients in...

In this episode of the Engage Video Marketing Podcast, I will discuss the third element of the Video Strategist Toolkit Series, which is Content, and how it fits into the overall video strategy. I will emphasize the importance of understanding the target audience and the goals of the business before creating the content remembering that the focus is not on the production aspect of the content, but rather on how it can effectively engage the audience and serve the video strategy. Stay tuned...

Breaking Down Video Strategy Goals: The Heartbeat of Success Hey there, it’s Ben Amos here, back for another deep dive in our Video Strategists Toolkit Series. Today, we’re rolling into the second big element - Goals. If you missed the intro to this series in episode 276, it might be worth giving it a listen, but for now, let’s press on!

Diving Deeper into Video Strategy Hey there! It’s Ben from the Engage Video Marketing Podcast. Thanks for dropping by. Today, I wanted to unpack a bit of what I shared in the recent episode – the fine line between video production and video strategy, and why understanding your audience is such a game-changer.