Summary In this episode, Jera Bean, a social media coach and educator, shares insights into video strategy and the importance of short-form video in 2024. She emphasises the need for a strong foundation in strategy and the connection between content pillars and video formats. Jera also addresses the fear of being on camera and provides tips for overcoming it. She introduces the concept of secret sauce in content and explains how it can help businesses connect with their audience. Jera encourages taking messy action and offers guidance on getting started with short-form video. Takeaways Video strategy is the foundation of a successful social media presence. It involves understanding your goals, target audience, and the content pillars that align with your brand.Short-form video, such as Reels and TikToks, is a powerful tool for businesses in 2024. It allows for authentic communication, longer shelf life, and increased visibility on social media platforms.Transitioning from long-form to short-form video requires identifying smaller ideas within longer content and repurposing them for short-form platforms.Showing up authentically on social media involves sharing content in the four quadrants of secret sauce: foundational, personal, professional, and lighthearted.Taking messy action and starting with simple content ideas is key to getting started with short-form video. It's important to iterate and improve over time. Chapters 00:00 - Introduction and Background 02:20 - Understanding Video Strategy 05:13 - Short-Form Video Strategy 07:24 - Aligning Format with Strategy 09:46 - The Importance of Short-Form Video 12:09 - Transitioning from Long-Form to Short-Form Video 16:21 - Overcoming the Fear of Being on Camera 25:19 - Balancing Secret Sauce and Expertise Content 36:11 - Taking Action and Getting Started with Short-Form Video 39:29 - Where to Learn More from Jera Links from the show: Jera Bean on IG Jera Bean on Tiktok Jera Bean on LinkedIn JeraBean.com If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected] Ben Amos LinkedIn Ben Amos Instagram Ben Amos Twitter Rate the Engage Video Marketing Podcast on iTunes