All episodes of Business English Vocabulary :: Video Vocab

Learn English vocabulary related to search engine marketing, or SEM. Companies use SEO, or search engine optimization, to improve a web page’s SERP position. This involves activities such as link building as well as on-page optimization, in which advertisers use keywords to attract search engines. Accepted approaches to SEO are referred to as White Hat […]

Published 06/30/14

VV 37 – Vocabulary: Internet Marketing 1

In this lesson, we look at English vocabulary related to Internet marketing. One of the most common approaches to Internet marketing is PPC, or pay per click advertizing, with ads displayed on websites organized into content networks. The ads are sold by CPC, or cost per click, to advertisers, who hope for a high CTR, […]

Published 03/24/14

VV 36 – Sales Management (Part 2)

In this lesson, we continue our look at and collocations related to sales management. Sales is one of the keys to business success. We often hear the word sales combined with other words, such as quota, commission and territory. These ideas are all related to the work of a salesperson, who may be focused on […]

Published 02/04/14

VV 35 – Sales Management (Part 1)

In this Video Vocab lesson, we look at vocabulary and collocations related to sales management. A sales force is made up of sales reps who try to identify leads with potential customers called prospects. A sales rep must qualify these prospects as they move down the sales funnel. At the end of the funnel, a […]

Published 02/04/14

VV 34 – Macroeconomics (Part 2)

In this lesson, we’ll look at some key macroeconomic terms related to consumers and prices. This includes ideas such as the income gap, the cost of living, and the consumer price index (CPI). We will also explore concepts such as inflation and purchasing power, as well as disposable income, household debt, and consumer spending. Download […]

Published 05/09/13

VV 33 – Macroeconomics (Part 1)

In this Video Vocab lesson, we’ll look at some key macroeconomic terms, such GDP and GNP. We’ll explore the natural business cycle, which includes periods of expansion, recession and sometimes even depression. We’ll also look at the idea of trade balance between countries, which can be described as either a trade surplus or a trade […]

Published 05/09/13

VV 32 – Vocabulary: International Trade

In this Video Vocab lesson, we’ll learn business English vocabulary for describing the supply chain, beginning with suppliers, who sell materials or parts to the manufacturers that assemble products. The products then go to distributors, who transport them to retailers, where they are then sold to consumers or end users. Download Video: VV 32 – […]

Published 05/09/13